Crispy Concept is developing tools for leadership and health to help both individuals and organizations solve health and management issues, or improve individual and organizational health, with the assistance of health factors. The positive health effect is achieved independently of whether the need is to make the change from poor to good or from good to great. The tools shifts focus from risk factors (what keeps people and organizations away from unhealthy situations) to health factors: what makes and keeps people and organizations healthy/healthier.