Why can't we find a decent cup of tea?
Is the question we asked in 2020
Tea is the most consumed beverage in the world after water.
The tea industry is a hundreds of year old colonial business. Founded on exploitation and slavery.
99% of all tea in the world is produced on plantages. On a plantage you will nerver find biological diversity but you will find a lot of pesticides, fertilizers and huge amount of watering.
The working conditions at a plantage has not changed a lot over 400 hundred years. They are still to put it mildly appalling.
The wild growing tea leafs are unique in the world and has grown wild in the region for thousands of years. These trees can be over 50 meters high and the tea leafs grow without pesticides, fertilizers or irrigation. Far away from human impact.
We have let some of the world's most famous and prestigious Gastronomers / Guide Michelin Chefs try our products and we have got their blessings! Our Leafs are also represented at PRADA and Four Season. Our goal is to be a global sustainable premium brand with more interesting products to come. We have come far in our innovation process and can see very interesting markets for our new products to come.
In 2015, the United Nations issued 17 Sustainable Development Goals to achieve sustainable development for all. We are now contributing to 12 of the 17 UN Sustainable Development Goals.
We shall become The Global Category Captain within Wild Growing Tea.
We aim for a premium position and our business concept is digital subscriptions.
We shall change the agenda in The Himalayan Tail. Today, the forest is being burned down in favor of commodities as; Rubber, Soy, Corn or Palm Oil.
We aim to expand fast and aggressive!
Under Q1 & Q2 2022 we will do a CAC test to find out data for a business case to reach A-Series in Q3/Q4 2022.
We have soft launched September 2021 and are up and selling!
After our first article we sell 1 unit / day.
We now let out; 10 tickets a €1000 for angels to get. With the money from the tickets we will do a CAC test in social paid media as Facebook and Instagram. We will complete with PR and by us chosen influencers within health.
We have a very good marketing concept to run the CAC test with.
The Team are all experienced marketeers and have a very positive anticipation on what the campaign shall do for the brand regarding recognition and sales.
COWASUN is a digital subscription based business concept. This will of course affect our CAC and LTV ( Life Time Value/ recurring costumers) in a positive perspective.
We aim for A-Series Q3/Q€- 2022 to launch in Germany and Poland Q1-2023. Our platform is prepared (translated) , the domains and registrations in place for EU, legal, distribution and a strong communications concept etc is ready for launch.
COWASUN.COM is a digital subscription based service.
All our products are equitable sourced and we don't use middle men. "Straight from the Forest to the City Djungel."
THE NAME COWASUN
COWASUN is an acronym of the Photosynthesis . We shall make an impact on the air, the biodiversity and the working conditions for the people in the regions.
Food & Beverage and sustainable issues is of great importance in our team. One of us is the founder of Paradiset – SVERIGES GODASTE MATMARKNAD AB, another received the award as one of the Stockholm region's four most sustainable food companies by Tillväxtverket and one of us has recently (2019) received the prestigious gastronomic award; The Plate by Guide Michelin.
The Team has significant experiences from market and sales background within OMX listed barands to start-ups. Together we have around 150 merit awards for progressive efforts within branding, sales and marketing.
If you have questions, like to try our products or be a part of the expansion. Please contact: Stefan Lidström at firstname.lastname@example.org or email@example.com
All Our Best!