Scandinavia’s first acne-positive skincare brand is launching February 2022. Common Clouds is on mission to normalise acne – the world's most common skin condition which affects 90 % of all people at some point. The connection between acne and mental health is well established, impacting everything from self-image to social interactions. Studies have shown that almost 60 % of 15-22 years olds have experienced low self-esteem because of acne, and as many as 19% have declined being photographed because of an outbreak. This is simply not right. With science-backed skincare and acne-positive digital platforms to match, Common Clouds is changing the narrative around acne. Simply put, we created the brand we wish existed when we were teens – flooded in sebum and sadness. It was time to give acne a glow-up. Common Clouds is a 100% digital, direct-to-consumer brand created for Gen Z. Our social commitments are built into the brand DNA from scratch, and we are working closely with organisations supporting mental health initiatives for young people. We celebrate real people and real skin, and will never retouch skin in our imagery. Join our mission to create happier skin and a happier mind, one cloud at a time.