Colossyan is creating synthetic videos for advertisers to help them reach their audience more effectively and engage them more efficiently with personalized video content.
Creating a single video as an advertisement is not going to reach many kinds of people, because it is not fit for everyone's personal needs. Not only advertisers lose a lot of money, but video production costs do not allow them to scale their product videos to a higher amount. This problem is affecting the whole advertising market world-wide and with our technology companies from small to large size are going to benefit extremely well by generating a larger Return on Investment.
At Colossyan we are building state-of-the-art machine learning models to manipulate the facial expressions and voices of the individuals within the adds we are scaling and personalizing. We put a lot of effort into making it as realistic as possible. By using this so called "Deepfake" technology, we are able to create dozens of videos in relatively short time compared to actually filming them.
The founders have been part of similar deepfake technology projects and we know the whole field around it. We strive to be an ethical AI company, we are going to have very strict contracts for the usage of our technology and not going to allow any other entity than us to operate it. We believe in the synthetic revolution of the 21st century and we are really eager to see what we can achieve with such a new type of applied science.