Colorful Standard is a four-year-old sustainable essentials brand with flagship stores in London, Paris, Berlin, Zurich, Antwerp, and Copenhagen. The brand was created due to a need within the fashion industry to improve the level of standards and ethics and help undo the damage done to the environment. That's why the brand colors the world responsibly with fair, organic, and climate-positive products in over 50 environmentally friendly colors and 20 plus styles.