Shape is the new black, being in shape has become a status symbol. More people try to get in shape, more people fail. Failure is demotivating, following the same diet or training as hard as your friends, colleagues or training partners without getting the results you are after, is frustrating. One of the reasons getting in shape is so hard, is that we are all unique, no method works for all. We need to get personal! We analyse information extracted from your DNA combined with a personality test!