byACRE was founded in Copenhagen, the heart of Scandinavian’s design hub, with a mission to break down the stigma related to reduced mobility and to help those it serves maintain an active lifestyle without compromise. We design mobility aids for a person, not a patient. Mobility is one of the core values in modern life. It’s also a top challenge facing older adults; and adults with disabilities that have impacted their mobility and lifestyle. The current market for assistive walking devices has failed to adequately support this community, with ageist messages and outdated models that denote feelings of dependence and fragility – an inaccurate representation of today’s thriving older adult community. Since 2017, our mindful designs have won some of the world’s most prestigious awards in design and innovation, including the 2019 RedDot Design Award, the 2017 IF Design Award and the Danish Design Award, the title “Most Innovative Startup” by FedEx Europe in 2022 and German Design Award 2024. “by ACRE” is our quality seal. It’s rooted in the words ‘Active’ and ‘Re-Habitare’ – the Latin word for Back to Life.