WE BELIEVE IN AFTER LIFE. A LABEL FROM COPENHAGEN, DENMARK, ESTABLISHED IN 2018 ON A NOT-SO-COMMON ECO-FRIENDLY JOURNEY, WITH VALUES ROOTED IN AESTHETIC SUSTAINABILITY THROUGH DEADSTOCK MANAGEMENT, INSPIRATION FROM SUB CULTURES OF HEAVY METAL, HILBILLY BIKER CLUBS AND BAD TASTE. PROVOKING HAVOC; DISRUPTING ORDER BY DENYING SEASONAL COLLECTION PRINCIPLES, AND REBELLING AGAINST NOTIONS OF DECENCY; BY DEATH GIVES BIRTH TO MATERIALS, GARMENTS AND MOTIVES THAT HAVE BEEN BURIED INTO GRAVES OF DISTRESS, BY RESURRECTING THEM INTO UNIQUE PIECES AND LIMITED EDITION COLLECTIONS. FUN, LIGHTHEARTED AND PLAYFUL IS THE ESSENCE OF OUR MOCK, SUSTAINABLE ASPIRATIONS IS AT THE CORE OF WHAT WE DO, ANTI ESTABLISHMENT IS OUR SENTIMENT, AND REDNECK MASCULINITY IS OUR VIBE.