In BRØG we are developing a beautiful pour over coffee machine, where the user can control several variables in order to make their preferred cup of coffee. Our vision is to give the user the opportunity to brew the perfect cup of coffee while keeping the machine aesthetically beautiful. Besides that, we want to create an app where our customers can share, download and rate brews and thereby create a community similar to Vivino but for coffee lovers.
Our customer segments consist primarily of coffee and design enthusiasts. The Scandinavian countries are the most coffee drinking nations worldwide, with a market potential of 800.000 sales - especially because black pour over coffee is the preferred brewing method. Furthermore, the design often matters a lot when Scandinavians buy new interior equipment and we plan on branding BRØG with that in focus.
In order to brew a great cup of pour over coffee with the pour over method, you need to practice a lot to do it perfectly. This is where our machine comes into the picture. When using our machine, the user will be able to adjust all the crucial variables and thereby recreate their favorite cup of coffee every time. Besides that, our machine distributes the water correctly over the beans using our newly patented-pending water distributor. This will together with the right temperature, waterflow, bloom time and bloom water ensure a great cup of coffee.
If the user is not an experienced barista or coffee connoisseur, they can use our app and in that find the coffee bean they are using (or a similar one) and see what settings other users have used and what the result was like. Anyone can therefore create a great cup of coffee with minimum effort or knowledge.
All the components necessary to control these parameters require very little battery which, together with our battery pack, allows the user to brew a minimum of 100 cups of coffee before having to about recharging the machine. BRØG is portable and gives the user a lot of freedom which together with our design-protected design differentiates us from our competitors.
The team consists of three Process and Innovation students from DTU. Our skills as a team cover the fundamental knowledge necessary to run a startup due to us having different qualities and interests. We have a great team spirit and know each other's strengths and weaknesses and help each other whenever the need arises. Two of us have been working on BRØG for the past one and a half years and are now going full time in our company, and the third partner just joined.
Besides us, we have a strong team of advisors and mentors. Our advisory board consists of a business lawyer working with startups, a product developer, a business and market expert from CBS and an entrepreneur that we try to meet up with 6 times a year. Besides that, we have a mentor from a previous mentor program with years of experience as a designer within the same luxurious customer segment, who helps us create a beautiful and user-friendly product. This group of people have also helped us create a large network with contacts in all areas of expertise that we need to succeed.