Introducing Book My Ride Book My Ride began with a simple mission — to help local taxi companies compete in a world dominated by global ride apps. We noticed that most taxi companies in Sweden still run everything manually. Calls come in, staff write down addresses, and drivers wait for instructions — a process that costs fleets hundreds of thousands of kronor every month and often frustrates passengers with delays or missed rides. We believed there had to be a smarter way. That’s where Book My Ride comes in. We’ve built two connected products that work hand in hand to modernize the taxi industry. Our first product is an AI-powered Dispatch System that replaces call centers entirely. It can take bookings through phone, chat, email, app, or website — just like a human operator, but faster and cheaper. Taxi companies get their own white-label passenger app, branded in their name, and a powerful backend that automates the entire flow from booking to dispatch. Many fleets, like MiniTaxi in Gothenburg, now save over 260,000 SEK each month by switching to Book My Ride. Our second product is the Book My Ride Marketplace — Sweden’s first nationwide taxi marketplace. It brings together fleets from across the country, allowing passengers to compare, choose, and book rides in one place. The marketplace gives smaller companies visibility and new customers they would never reach alone, while giving passengers more choice and transparency. Together, these two products create a complete ecosystem — where taxi companies can operate efficiently with AI, and passengers can find rides anywhere in Sweden through a single app. Book My Ride was founded by Karthik Sengottaian, who saw firsthand how much time and money local fleets were losing just to keep up with everyday bookings. His goal was simple: to give every taxi company, no matter its size, access to the same technology that powers the biggest players — but with full ownership, control, and a local touch. Today, we’re live with multiple fleets across Gothenburg and Stockholm and are preparing to scale across Scandinavia. Book My Ride is redefining what it means to run a taxi company — AI-powered, fully digital, and proudly Swedish.