Bloc started in 2005 as one of the most successful online social communities in Norway. We knew at a early stage how to make the web easy to use for normal people. We saw companies create publishing platforms which organizations and companies used as their webspace. The problem was that these websites are very static and most companies do not even have the faintest idea about how to log in to change simple things like their own phone-number. They have to call an IT consultant and pay them a lot of money to have them change it for them.