Be Customer Smart offers AI Optimised CX Management solution that uses operational data to reveal what causes customer dissatisfaction and churn along customer journeys to help businesses know how to improve customer retention, and increase customer satisfaction and revenue. In order to reduce churn, one must know why customers leave. The traditional methods such as surveys are slow and provide incomplete and biased data due to low response rates. In contrast, our AI Optimised CX Management solution takes already existing data of daily operations and builds a machine learning model to calculate the following in real-time for the whole customer base, each segment or an individual customer: 1. How each customer touchpoint impacts retention and future revenue 2. The most important improvement areas and their revenue impact 3. Which customer-centric KPIs to track and what are optimal target values 4. Which customers are likely to leave and why 5. The overall revenue at risk