Basis Nuts finds and imports unique, delicious, regional varieties of nuts grown by small-scale farmers. Today, consumers are nut illiterate in the same way we were coffee illiterate 20 years ago. We're unable to identify different nut varieties, recognize the different tastes between varieties, or distinguish between the same nut grown in different growing areas. Without this basic understanding of nuts, consumers are unable to judge the quality of nuts and thus buy them based on price. This has benefited the nut industry enormously, because it has made nuts completely interchangeable. It means that nut buyers and importers can source nuts from around the world and dictate the prices for growers – even if it is below the cost of production. It means that in order to be competitive, nut growers have to plant larger and larger orchards, mechanize their production, and grow high-yielding nut varieties to ensure that they can sell their nuts on the international market. It means that local, traditional nut varieties are less and less available as the industry favors standardization. We've also lost one of the most important things: taste. In the industry's push for disease resistance, durability, and standardization, we've lost flavors, textures, and variety. Basis Nuts is trying to change this. We find the best-tasting varieties of nuts that are grown by small farmers around the world and import them to Denmark. We identify the variety, origin, and uniqueness about these nuts and target food-conscious consumers and chefs to make them realize what they've been missing. We want to highlight and preserve biodiversity and make people start to think about where their nuts come from.