At Baser we are on our journey in changing the market for parasols and parasol bases.  We have made an awesome patent on a new type of locking system that simply does a better job at a reasonable price in the mass market. So naturally we have a pretty international mindset and we really like our high quality coffee.  Our culture is deeply rooted in the principles described in the 7 habits of highly effective people. This means we value proactive employees taking responsibility, a deep curiosity to learn, eagerness to share your expertise and a willingness to pitch your ideas when you have it. Humans fail, but as we say in our team fail is First Attempt In Learning. This is our culture. We let people grow and we give them the right tools to succeed. Important principles are:  Be Proactive, Plan your week, month, year - we help each other plan so we dont burn out, Think win-win with customers, employees & partners and seek first to understand thereafter to be understood - a difficult talent we all practice when times are tough. Synergize - by acknowledging our differences and having a variety of skillset we can create much greater things.