Baia has developed BaiaNet, an optimisation platform to help large market participants solve the problem of lack of visibility and accountability that leads to significant loss of revenue and assets, by optimising and coordinating cash transactions across informal supply chains. BaiaNet tracks assets, people and value across informal supply chains with messaging where 95% of transactions are cash and unverified. Cash management and traceability is a global problem effecting 2.5 billion people in informal markets. BaiaNet has a "low tech" messaging enabled front end based, with a sophisticated optimisation platform in the cloud for even the thinnest clients, orchestrating the network & providing data services to field agents via a messaging. Identifiers for asset tracking & verification, bridge the divide between offline and online Cash management to digitise face to face commerce in informal cash economies making commerce more efficient, transparent and secure The Baia founders wanted to use our experience to make a difference, and the Cash Economy is the biggest opportunity in Fintech, as well as being at the heart of the impacting the billions of people "bottom of pyramid" that do not have access to transparent, efficient and secure supply chains and access to basic business services.