The Pitch Atomler is a greentech startup located in Sweden that is developing a B2B digital platform in order to increase the recycling rates of plastic material from post-industrial and ocean bound streams. Our vision is that there should be no need for landfills in the world. The What Challenge(s) for increasing trade with recyclable materials are... - Transparency of price is important for companies buying recycled materials - Trust between market actors is mainly created in offline meetings - Material quality is often uncertain when buying recycled materials - Speed is often lacking in finding the right recycled material in sufficient quantity The How Atomler's solution: - Transparency and material quality - find material, see pricing and download material quality certificates instantly - Transparency and trust - communicate with your buyers and suppliers prior to settling the deals - Speed - access atomler.com anytime, anywhere using your phone, tablet or computer The Why We met working at a large second hand C2C website, realising there's a problem on the B2B side that needs to be solved. Our long term vision is to get rid of all the worlds landfills (including misplaced rubbish in the nature). A milestone is to speed up EU's goal of increasing the rate of using recycled plastics by supplying a tool to companies that solves the problems around buying and selling recyclable and leftover plastics.