AsoY is an impact-driven Health-Tech StartUp. Our product is a neuro-intelligent app that builds and strengthens mental health and personal leadership. We challenge a large-scale problem, which is stress that costs somewhere between 10-20 billion kr a year in Denmark alone – not to mention the severe personal costs. When it comes to stress, A FUNDAMENTAL PROBLEM IS that it doesn’t follow reason. You cannot rationally decide to get rid of stress, because it messes with your brain by blocking important cognitive functions. SO: to BREAK OUT of stress, you need to BREAK THROUGH these cognitive barriers. AsoY does that with a radically different solution that literally “BLOWS THE MIND”, as it automatically breaks through cognitive barriers. It does that by using an unusually effective and effectful element, which is visual art that operates on the stress’ terms: behind the cognitive system. You don’t have to know ANYTHING about art to feel the effect, because when you look at works of art YOU LIKE, cutting-edge research shows that it immediately lowers cortisol and inflammation levels in your blood, while serotonin and oxytocin boost your energy and calm down your nervous system. Moreover, AsoY is based on founder’s 10 years experience practising as a professional coach & stress coach and her ph.d. on how art automatically affects the brain (from mirror neurons, the limbic system, memory, concentration and focus to the nervous and hormonal system). That combination of theory and practise forms the basis of the app’s 5 simple steps that guide the user with clear instructions and questions to an ultra-personal experience leading to insights which encourage action towards beneficial change, immediate effect and long-term impact. SO, WHEN IT COMES TO BREAKING THE CODE TO MENTAL HEALTH, there is rational evidence for strategically using an irrational element, which most people would consider works of art to be. AsoY invites it’s users to choose a work of art that speaks to them and guides them through a step-by-step process in which they realise that it also speaks about them. They discover that the piece they have chosen mirrors important sides of themselves. The process facilitates direct access to the CORE of the users' personal resources, which they can use in their current situation to address the challenges they face here and now. AsoY EMPOWERS USERS with a daily tool to build long-term personal leadership, reduce stress naturally, break out of it automatically and avoid falling into relapse. We’ve tested the method with a. 1000 people and 90% say that it changes their mental state from unease and overwhelm to peace of mind, mental clarity and the energy to help them focus, prioritise and make decisions about what’s best for them, what makes sense and what makes a noticeable difference in their lives. We are close to our users and witness how they interact with the app, because we use it as tool in workshops and 1:1 coaching sessions. We know it works. Now it’s time to scale it up and let app stand alone. BUT, in order to sell it B2C in its own right and to the B2B clients we already have as well as to the B2G clients, we have in the pipeline, we need to upgrade the simple but fully functional MVP to a full-blown commercial product. THAT' WHY WE ARE LOOKING FOR INVESTORS AND 1-2 TECH CO-FOUNDERS in UX and code, who are: - passionate about the fast-growing market for health tech, digital health, mental health and arts & health, which Google has just launched a large platform to support - attracted to the idea of getting ownership in an impact-driven health tech startup and lifting a proof-of-concept MVP to a commercial product that can reduce stress naturally and automatically and build and track mental health over time. Anonymously, of course. We can get there for a. 70.000 € Get in touch if you are curious to be part of the journey: info@artspeaksofyou.com