We createTransparent Customer Value Flow for the B2B companies. With Arvova.AI you measure your competitive advantage, and see how customer value turns into cash flow and where the worst bottlenecks for creating and capturing value are. Why are we creating what we are creating? Why? Every business should be able to create lasting, sustainable competitive advantage and value creative business. How? Using intelligent algorithms, the system produces an up-to-date report on the competitive advantage in the market and the levels of utilization of customer potential. What? BI dashboard to create, calculate, communicate and capture your Competitive Advantage and Customer Value. Arvova ja The Pillars4CustomerValue(R) concept was born in February 2019 during an afternoon break at work. The aha moment was preceded by 30 years of work in developing customer value. We felt that Pillars4CustomerValue(R) was just the thing to answer the question of how to make the extremely multidimensional entity of customer value clear to the entire organization. We tested the concept in traditional workshops and it worked. Dozens of professional board members felt that finally they had been given a tool that can help everyone in the business understand value creation. Hundreds of people in different roles found their own role in generating customer value. Hundreds of people realized how their work increases the customer perceived value, the competitive advantage of the company, and the value of the company. Arvova was found the 1st of January 2020. We want to bring the Arvova.AI into the everyday use of these companies.