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Gray Matter

We are a European born Startup Studio, focusing on AI-enhanced B2B software solutions for Europe and Latin America. We believe that together, we can build something truly remarkable - a company and community that reflects the passion and dedication of every member. So if you're looking for a place to connect, collaborate, and grow with like-minded individuals, this is the place.

Bolink.no

We are making the new market platform for property ad's in Norway. By combining existing and new technology, we create a new tool for real estate agents to analyze and manage their property advertisements. We have an MVP ready, and are aiming to launch in summer 2023. The market has wanted a challenger to Finn.no for a long time - now is the time!

Proptly

Proptly was founded in 2021 by Kristoffer Gjerde, Gunnar Windsand Sem, and Thomas Kristiansen, with a bold vision to transform the often-overlooked, yet critical, part of the climate tech ecosystem: installations. What started as a casual conversation over Christmas drinks about the headaches of managing contractors, quickly turned into a mission to streamline the installation process for climate tech solutions across Europe. We recognized that while there’s no shortage of companies innovating in the climate tech space—producing world-class EV chargers, heat pumps, and solar panels—the bottleneck often lies in getting these technologies deployed quickly and efficiently. That’s where Proptly comes in. We’ve built a B2B marketplace that connects climate tech companies with a network of skilled, vetted installers, making sure that cutting-edge green technologies reach consumers without the typical delays and frustrations. Think of it like Uber for installations: companies get real-time data on installer performance, response times, and customer satisfaction, allowing them to scale their operations with ease. Revolutionizing the Installation Process Our platform tackles a glaring inefficiency in the market—the installation bottleneck—by ensuring that the best installers, backed by proven performance metrics, are always available to deploy climate tech solutions. For climate tech companies, we’re solving a massive headache: ensuring their innovations get installed, not just built. For contractors, we’re providing consistent job opportunities, helping them grow their businesses in a fast-expanding green economy. With $4 million in seed funding, high-profile partnerships including Easee, Sungrow, and Coop, and a stellar team of industry veterans from companies like Kahoot, Oda, McKinsey, EY, Tesla, and Easee, we’re setting the standard for how climate tech installations should be done. Our Vision Proptly aims to become the leading B2B marketplace for order-to-installation processes across Europe and beyond. With climate tech adoption on the rise, we aim to play a crucial role in accelerating the deployment of these technologies, helping the world transition to a greener future more efficiently. We’re not just about getting the job done; we’re about getting it done right—with transparency, speed, and customer satisfaction at the heart of everything we do.

HA-BITS

HA-BITS is a newly started, modern and sustainable e-commerce startup aiming to shape the future of oral care products. We make it easy, fun and sexy to consume sustainably. We offer earth-friendly toothpaste tablets packaged in home-compostable refill pouches with a reusable jar. Our product makes toothbrushing waste-free. The product is subscription-based and D2C - sold through our website. Our market is currently Sweden. HA-BITS was born out of frustration with a never evolving oral care industry - heavy on single-use plastics. Think about your oral care routine - what element doesn't have plastic in it? This is a global issue - over 20 billion toothpaste tubes are produced yearly (most of them are never recycled). Little is done by larger actors to decrease their environmental impact - and that's why HA-BITS was born.

Emission Twin

Emission Twin helps companies achieve their climate goals—not just report on them. Our cutting-edge software centralizes climate data, turning insights into action and making sustainability a growth driver rather than a compliance chore. We help CFOs, sustainability managers, and decision-makers turn numbers into real impact. Climate reporting is essential, but let’s be honest—it doesn’t solve the climate crisis. Too many businesses get stuck in reporting loops instead of making real impact. We bridge that gap with a smart, user-friendly platform that analyzes, strategizes, and automates climate efforts, helping decision-makers move from obligation to opportunity. We built Emission Twin because we saw a world where sustainability could be effortless, impactful, and valuable. The climate crisis won’t wait, and neither should action. With the right tools, businesses can lead the way and we’re here to make sure they do.

Sisko

We are four women (a gynaecologist, a lawyer, a branding/social media and marketing expert) who believe that information and treatment that women and other people with vulvas get about their bodies and health is lacking or fragmented. We’re here to solve this! We share easy to access and relevant information on social media and our web pages. We are currently running a pilot for our future digital products that provide holistic health and wellbeing services . There are services available out there that permit you to track your cycle, your pregnancy, your menopause ... But what we will provide takes into account that you may be dealing at one point or another in your life with two or more of these and other issues besides. We will treat our clients as whole human beings and with the specific health information and tracking that they provide us, we will not just give regular tips about how to best manage their health and wellbeing, but more thorough diagnostic advice about what changes in their data may mean, what could help with their symptoms and how the different phases of their lifecycle may interact with each other and impact their mental and physical wellbeing. We're a proudly value-driven and feminist company that provides services for women by women.

Katalist

Katalist is an early-stage (MVP) on-demand platform where startups and SME's can find the right expertise. Katalist allows companies to save time and make smarter decisions at inflection points by allowing them to quickly find the right advisors, consultants, or project managers. This also creates better opportunities for advisors and consultants, as they are easier found by the companies that are most in need of their knowledge and expertise. Katalist's mission is to improve the connection between initiatives and the knowledge they need to succeed.

DeePay

Super App integrating ecommerce and payments into a unified solution with services for booking, ordering, delivery, communication with e-banking and payment card. The next gen fintech platform which will revolutionise the user experience with a 1-signup and 1-checkout flow for most daily digital transactions and payments. DeePay provides a simpler, faster and standardised user experience without changing the interface and platform between common daily tasks. DeePay is based on partnerships with suppliers of goods and services which are integrated into the platform through APIs. Stay tuned and join the DeePay community...

Aino.ar

Aino.ar (www.aino.ar) is democratizing design by building the easiest 3D configurator & space designer. Our self-built 3D engine gives unprecedented flexibility and ease of use directly in the browser; fully configurable products and spaces, sharing, AR, pricing etc - all wrapped in an easy and fun user experience. Our AI transforms the way we reimagine the spaces around us. Our customers are design brands and retailers. One day, consumers. Founded by senior 3D, gaming (e.g Supercell), and technology experts. We are helping our customers to supercharge their customer experience, increase conversions and sales, and making purchasing from them both enjoyable and fun. We have raised more than 800,000 euros from prominent angel and pre-seed investors from Europe and US. We are value-driven and aim to have a positive impact. E.g. we are a proud member of 1% for the Planet, committing 1% of sales to the preservation and restoration of the natural environment.

Newsec Maps

Newsec Maps is developing a web-based SaaS platform to help the Nordic commercial real estate (CRE) industry turn data into opportunities. Digitalization is a new term in the CRE industry, even though it's one of the world's largest asset class. The fact that it's such a big industry with huge value being transacted and managed, makes information and the speed of information extremely valuable. But today, most companies are subscribing to multiple different public sources, agency brokers, manual processes and personal networks to receive information used in decision-making. Newsec Maps collects, merge and enrich data from legal, property and commercial sources and makes it accessible in a modern map-based user interface. The platform saves countless hours of manual labour and makes it easy for CRE companies to discover opportunities and manage assets. The CRE industry physically shapes the cities we live and breath in. It's a conservative industry, all though not resistant to change. The potential for more efficient urban development and infrastructure is huge and achievable through digitalizing the industry. Meaning we can help shape cities by making information available and developing solutions that provides insights hidden in the data. This is what motivated us to start this company and develop Newsec Maps. At the time of posting, we are a team of 6 in Oslo and 12 consultants located in Europe. We are now growing the Oslo team and are actively searching for talented and motivated members. All our employees receive the same benefits and here's some of them: – Fast-paced startup environment backed by Europe’s largest full-service property house – High-end office facilities in Central Business District, Oslo – Subsidized gourmet lunch programme in Restaurant Haakon – Access to gym with towel service and spa showers – Top notch health and travel insurance – Competitive pension plan – Flat company structure – freedom with responsibility – Young and vibrant culture

ECO Shades

ECO Shades is an eco-friendly sunglasses brand from Denmark, creating beautiful sunglasses in recycled and biodegradable materials, in a premium quality 🌱 We envision a world where high-quality, stylish eyewear is accessible to everyone, and where the fashion choices we make do not come at the expense of our planet. ECO Shades is more than just a brand; it's a movement towards a more sustainable and fashionable future.

Spare

Spare is a SaaS platform that enables anyone, anywhere to launch a smart transportation service. Our mission is to empower cities to transform how their communities move with accessible, sustainable transportation networks, starting with on-demand microtransit! We believe in creating a space for everyone to share their ideas, empowering creativity and continuous learning. We're still at the beginning of our story, and every team member has a key role in shaping the upcoming chapters and Spare's direction. You will be able to influence your career progression and generate a lasting impact by making headway on the cause for shared mobility.

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Bagabù

🎒 Backpacks, bags, and more: Our designs are cool, chic, and guilt-free. We craft these trendy treasures from Italian factory leftovers, leaving no waste behind. Zero-waste is the name of our game! 🚫♻️ 🌟 Fashion with a conscience: Who said sustainability couldn't be stylish? We dare to be different, proving that responsible choices never go out of style. Fashion-forward and eco-friendly, that's our mantra! 🌈💃 🌱 It's all in the upcycling: We're not just here to create pretty products; we're on a mission to make a positive impact. We upcycle Italian factory leftovers and thrift old garments to create our masterpieces. Waste? Not on our watch! 🙅‍♂️🚫 💫 From waste to wow: Witness the magic of upcycling as we transform leftovers into brand new beauties. Every stitch has a story, and it's all about breathing new life into what was once discarded. Waste? Transformed! 🌟✨ 🐾 Cruelty-free and nature-friendly: Our designs are more than just accessories; they're a symbol of compassion and love for our planet. Our products are kind to animals, kind to nature, and kind to you! 🐾🌿 Join us on this fashionable journey of sustainability, where style meets substance, and conscious choices shine. Step into the world of Bagabù, where cool meets eco, and fashion becomes a force for good! 🌿👜💚

Plazzo

Plazzo is a start-up located in Hasselager near Aarhus. We've started business in April 2021 and are still in a early phase of research and development. Our core product is solid plastic sheets that are moulded from granulated plastic waste in a heatpress. The sheets can be sold as they are, as a building material, meant to replace plywood and other sheet materials. The sheets can also be routed and finished into ready to use design products, such as tables, chairs, wall panels, etc. The short term goal is to make a profitable business in Denmark by creating a brand and demand of our recycled circular products. The long term goal is to sell the plastic recycling machinery in container based factory units to developing countries. We are currently two owners whom are working part time on the project with administration, as well as one full time technical employee in the production. We are receiving consultation through several funded programs such as: Cirkulær Grøn Omstilling and Green Tech Center Inkubator Program. We are exhibiting at Tech BBQ in Øksnehallen in Copenhagen on September 17th.