The Pitch We accelerate the shift to a more sustainable whole through circular economy. The What Sustainable habitats make heavy demands, for example, on planning, construction and management of both new and pre-existing settlement. Quality, knowledge and competence in the construction industry have a very important part to play in this connection. Housing and commercial premises account for roughly 30% of Sweden’s end use of energy and for about 7% of its total emissions of greenhouse gases. Electricity accounts for nearly half the sector’s energy use, followed by district heating (30%) and biofuels (10%) The How We are in the business of Enlightenment. Brighteco sells light as a continuous deployment service (LaaS). The customer pays to access the right light in the right place in exchange for an annual fee/sqm. All our products can therefore be individually adjusted and updated over time, and manufactured on recycled hardware without harm to the environment. A close relationship with the customer creates opportunities to use our infrastructure to create services related to security, information (gathering and communication) and facility management. • System of continuous deployment of hardware and service • Light sources that can be upgraded and adjusted • Recycled old flat screens as hardware • Integrating IoT Brighteco drives ideas and projects aimed at effectively maximizing the income from private and public sector activities in the short and long term. We do this by gradually adapting production, use and / or disposal of goods or services to the concept of sustainable development. The Why Since 2018, there is an ongoing shift in the Swedish market from buying lamps as a product to subscribing to Light as a service. Bollnäs Kommun (municipality) was the first public purchaser in Sweden, focusing on the aspects of light and sustainability at a larger scale, choosing Brighteco as their supplier. The contract is for 10 years, installation in classrooms is ongoing.