Do you want to join us on an exciting growth journey with massive social impact? Do you have the experience and skills to lead and build our marketing team, create winning marketing and brand strategies and be responsible for setting and reaching ambitious growth goals? Are you not afraid of getting your hands dirty and does working with passionate colleagues on one of the Nordic’s fastest growing consumer apps excite you? Then we have just the job for you!

Tiimo is the world's first daily planning app designed to be inclusive and helpful across neurodiversity, including for Autistic people and/or those with ADHD. We offer a customizable, playful and highly visual way of planning your daily life, reducing stress and achieving personal goals - designed to support focus, time management and task initiation in a highly visual and customizable way. Tiimo helps people manage everyday life and improve their wellbeing. Our purpose is to make life less chaotic and the world more neuroinclusive.

In the last 24 months we have achieved some amazing milestones:

We have grown from 1,000 to 44,000 paying subscribers worldwide
We have grown from 5000 to 65,000 downloads/month.
We have established partnerships with some of the biggest neurodivergent influencers in the world.
We have won awards and are constantly featured globally in the App Store, and have been named “One to Watch” globally by Apple, and named “App of the Day” in Europe.
Our website and blog drives +30,000 visitors every single month.
We have been featured in NY Times Wirecutter and Forbes.
Our B2C brand has paved the way for B2B interest, with the first pharma deal closed and a pilot with a large US healthcare provider launched.

With fresh funding from world-class consumer tech/app investors in the Nordics and Silicon Valley, we are now ready to set new ambitious goals. We need to double our team and triple our business over the next 18 months.

As our CMO you will be overall responsible for creating, developing and executing on our global marketing/branding strategy, in close collaboration with our CEO and current CCO. You will have a team of specialists to help you succeed, including our Content & Community Manager, Partnership Manager and Brand Illustrator and a number of new hires. We will be growing our marketing team to 7 individuals by end year. You’ll have a ton of influence and decision-making power on the structure and upstaffing of the team, as well opportunity for using your creativity and experience to help shape our direction and journey.

Your impact in this role won’t just be limited to growing our app, but you will be able to have a direct effect on the wellbeing of millions across the globe.

Key tasks

Overall responsibility for developing, planning and executing on the overall marketing strategy and brand building.
Responsibility for marketing budget and allocation across paid channels.
Building, managing and leading the marketing team.
Test, monitor and optimize funnel and KPI’s.
Measuring ROI/ROAS & doing marketing analytics using our analytics tools.
Proactively sharing strategies, findings and key insights with different stakeholders in the team, and our investors and board.

You

Perhaps you have a fancy marketing degree, or you’ve learnt by doing - it really doesn’t matter to us, as long as you are a performance/data-driven person, with a great understanding of marketing and branding building in a post-iOS 14 era.
Minimum 2 years experience in similar role (CMO / Head of Marketing) or +5 years experience in a digital and people managing marketer role, where you have shown you are ready to take on the responsibility of CMO.
You are well-versed in analytics platforms like App Flyer, Mobile Action, Sensor Tower, Mixpanel, Google Analytics etc.
You are performance and data-driven, as well as eager to have a real positive impact on the company, product, users and colleagues.
If you have experience working with a subscription app business or from an agency, it is a plus!
If you have experience with building and leading a marketing team with skilled employees within content, influencer-strategy, paid, ASO, it’s a plus!

Working stuff

We are currently a team of 16 people, 13 FTE’s (from many different nationalities)
English is our working language
The role is full time (37 hrs/week). Ideally we would prefer that you could meet at least 3 days of the week at our office in Central Copenhagen, but are flexible to other possibilities for the right applicant
Applicants must have the right to work within the EU. We sadly will not be able to progress any applications where the applicant does not already hold this right, as we will not be able to support applicants in gaining this work permit
Diversity, equality and inclusion are important to us. These are values that we live, that we feel are reflected within our current team and are important to us going forward with new hires as well. We of course welcome applicants who are Neurodivergent and/or disabled

Other very important benefits :)

Hands-on experience designing for an app that reaches thousands of wonderful users around the world and has a major impact on people’s wellbeing 🧡
A cool and friendly team who loves working together
Flexibility! We’re all wired differently, and our needs are not all the same
Unlimited coffee and tea at our workspace in Talent Garden in Holmen Copenhagen... (p.s. wonderful possibilities to go for a dip after/before work 🌊)
As much responsibility as you want and help from an experienced team 💪🏽

How to apply

Simply follow the 1-click application process and share your Linkedin profile with us. We prefer to keep things uncomplicated for now and get to know the real you in the face2face part of the interview process. The deadline to apply is midnight on June 29th 2022. We are continuously reviewing applications, so do hit the apply button now if you don’t want to miss out on this opportunity!

We will get in touch with successful applicants for the next round, which will involve a task, followed by a short interview. If you have any questions about the job, you are welcome to contact us.

All the best, Team Tiimo

Roles

Job types

Remote