Context

Greppet is a pre-seed, pre-MVP startup in Malmö, Sweden, building customer intelligence for B2B companies to turn scattered signals into grounded strategic decisions. We are currently validating the market and preparing for early pilot customers.

Role — Fractional GTM & Pilot Acquisition Lead Potential path to co-founder

We are looking for an experienced commercial operator to work closely with the founder on customer discovery, positioning, and early pilot acquisition.

This is not yet a conventional salaried Growth Lead role. The initial engagement would be fractional and outcome-defined, beginning with a 3–4 week collaboration to assess mutual fit and establish the MVP go-to-market plan. Initial focus is on validating the ICP, sharpening the narrative, and generating qualified pilot opportunities—not scaling a demand engine prematurely.

Compensation at this stage is equity-based, with a fair contribution- and commitment-based structure to be agreed upfront. For directly sourced, revenue-generating pilot customers, a success-based commission may also be considered. As pilots, revenue, and funding progress, the role could develop into a larger and potentially co-founder-level commercial position.

Remote-first, with quarterly in-person team sessions.

What you would own initially

• Customer discovery and ICP validation

• Positioning, messaging, and value proposition

• Founder-led sales support and pilot acquisition

• Outbound experiments and qualified pipeline development

• Early GTM strategy, channels, and commercial priorities

• Clear learning loops from prospects back into the product

Skills & experience

• Has helped an early-stage B2B startup find and sell to its first customers

• Strong in customer discovery, founder-led sales, and pilot/LOI conversations

• Can turn research into sharp positioning and practical outbound activity

• Comfortable working hands-on with ambiguity and limited resources

• Experience with B2B, SMB, Customer Success, or Sustainability is helpful

• Growth analytics, content, community, partnerships, and team-building are valuable as the role expands

Best suited to someone who wants to shape a company’s commercial foundation from the ground up—not simply optimise an existing marketing machine.

Contact

Peter Lutz, Founder