Mr. Shade's Apprentice - Client Success

Salary Competitive

Be Mr. Shade's Apprentice — Baser is hiring

Join the adventure of becoming the world's most preferred shade brand — and be the human our customers love hearing from.

📍 Adventurous & mobile · Danish + English required · Full-time · Founder-led team · Permanent contract

Want to do sales differently?

Are you willing to give yourself 100% to your customers? To treat them like friends — not ticket numbers? At Baser we do service in a way that works incredibly well, and it's wonderfully simple: talk to people like you're their friend and help them make the decision that's right for THEM. Not necessarily the most expensive one — the right one.

We're obsessed with helping people make better decisions. We give what used to be called great service — from back before "customer service" meant a bot or a generic reply that took days. When someone writes to us, a real person who cares writes back. Often with a video. Sometimes from the beach, the park, or your backyard.

Who we are

Baser is a premium parasol brand born in Denmark — now sold across Denmark, Germany, the UK, and Australia. We design beautiful, high-quality shade for people who take their outdoor living seriously. Our team is close-knit and fully remote, built around two co-founders: Christian (that's Mr. Shade) and Josefine, with sunny photo shoots on the southern coast of Spain and in Australia, where a lot of the magic gets filmed. In summer we sell hard across Europe. In winter we flip to Australia. Our business follows the sun — and for this role, so will you, at least once.

Start as the Apprentice. Grow into Chief Shade Officer.

You'll start as Mr. Shade's Apprentice, learning the craft hands-on. But this role has somewhere to go: as you grow, the goal is for you to take real ownership of the European market and eventually step up as our Chief Shade Officer in Europe, while Christian expands his role as our public figure, Mr. Shade himself.

You are not selling. You are advising. You help customers figure out which parasol is right for their space, their wind, their life — and that, in turn, is the best kind of selling there is. You're a real person who gives a damn. When a customer writes, we talk to them like a friend's friend who just asked what parasol to buy at a barbecue. And if the conversation drifts into Lego, Star Wars, or how their week is going — brilliant. That IS the service.

What you'll do:

Handle customer communication — email, social DMs, phone, and more
Help customers choose the right parasol for their outdoor space
Step into any situation a customer has and find a solution — parasol choice, logistics, spare parts, general fixes
Record quick, personal 1:1 videos for customers, just like Christian does
Join Christian delivering great service in Denmark & Australia
Work shoulder-to-shoulder with Christian as a core team member

Who you are

Fluent in Danish and English (German is a bonus)
Adventurous and mobile — this is the big one. The role starts with a real adventure: you train with us in southern Spain, then ride the peak of the 2026 Australian season on the ground, roughly October to December, in Australia and Southeast Asia, on Australian time. After that you're based in Europe for the long run. The Australia leg is a one-time ride at the very start — and all travel is paid — so you'll need to be genuinely free and up for it.
A natural people-person who lights up a conversation and isn't shy about getting personal
Someone who wants to learn and take ownership, not just clock in
Comfortable on camera — the role involves 1:1 video advice
Sales experience helps, but your energy, warmth, and honesty matter more
Curious, reliable, and happy to grab the reins

The rhythm of the job

Your first year is the adventure year. You'll join around July or August and train hands-on in southern Spain. Then comes the main event: the 2026 Australian high season, October to December, on the ground with us on Australian time. From 2027 you settle into Europe and make the market your own.

The honest deal — and we think it's a gift: you're ON during the season and flex right down when it's off. "ON" means you don't mind taking a quick chat on your phone while you're out, because we believe in being available when customers are actually free — evenings, weekends, the moment they're standing on their terrace wondering. And you never carry it alone: you and Christian share the duty, so there's always someone covering and always someone properly off the clock. When the season winds down, it genuinely winds down — time to recharge and sharpen the machine. This isn't a corporate job. It's a founder-led adventure, and you'll have a real seat at the table.

How to apply

There's one extra step — a short video task — on our application page. See it and apply here: https://mrshadeapprentice.netlify.app

Send us:

Your CV and a short motivation — why you, and why Baser.
Your advice video (details and the task briefing are on the page above).

⚠️ Don't attach the video — it won't reach us. Upload it to YouTube (unlisted), Google Drive, or Dropbox and paste the link. Make sure anyone can view it.

We read every complete application. Once we've had enough strong ones, we close — so don't overthink it, just hit record.

Baser · premium shade, born in Denmark

For more information or questions please contact us at jobs@mybaser.com or phone number +4520681665

Perks and benefits

This job comes with several perks and benefits

Maternity / paternity leave

Paid holiday

Remote work allowed

Daily allowance

Work life balance

Wellness

See all 10 benefits

Working at
Baser

See company profile

Baser Baser is a family-owned, direct-to-consumer brand designing premium parasols, patio umbrellas, and bases. Founded on Scandinavian design principles, radical honesty, and a genuine commitment to sustainability, we help families across Europe and Australia make outdoor shade decisions they won't regret. We currently operate across four markets — Denmark, the United Kingdom, Germany, and Australia — with the ambition to become the modern market leader in e-commerce shade solutions across Australia, the US, the UK, and Europe. It's a category that has been overlooked for decades, and we see clear white space to build something better. What makes us different Nearly every umbrella in the world is produced by the same handful of factories and sold the same impersonal way: through retailers, marketplaces, and middlemen with no real relationship to the end customer. We took the opposite path. Baser is a fully digital, content-led, direct-to-consumer brand — and as far as we know, the only one in our category combining mid-to-high quality, an online-first model, content leadership, and genuinely personal service. That personal service is central to who we are. Instead of chatbots and call centres, customers get real, human guidance — including founder-led advice that helps them choose exactly the right product for their space. We'd rather educate someone honestly than push them toward the most expensive option, and that approach has earned us the trust of thousands of families. Products built to last We don't believe shade should be disposable. Our products are engineered to outlast the seasons and the trends: 100% aluminium frames — no rust, no wobble, wind-tested to 50 km/h Solution-dyed fabrics that hold their colour for years rather than fading after one summer Certified UV protection up to UPF 80+, with real, verifiable numbers PFAS-free across the entire range — safe for families and the environment GRS-certified recycled materials throughout, including our patented sandbag base system Backed by a 5-year spare-parts guarantee and a 10-year frame guarantee If something breaks, we fix it. We're building products people keep, not replace. Our values and culture We're a small, ambitious team that takes our work seriously without taking ourselves too seriously. We value honesty over hype, quality over shortcuts, and specificity over vague claims. We're transparent about how and where our products are made, and proud of the quality behind them. Above all, we're building a company where people feel trusted, supported, and clear on what success looks like — grounded in strong human values and high standards, as we grow into new markets around the world.