Sales Executive, Southern & Western Sweden

Salary Competitive

Sales Executive, Western Sweden

Contract type: Full-time, or part-time in either Malmö or Göteborg

Start date: August 2026

Location: Malmö and Göteborg, with occasional travel


About us

Rebl is a fast-growing Finnish food brand on a mission to lead the green transition in food. We make meals for modern values and lifestyles. Our growth has been exceptionally fast - in just four years we’ve sold 5 million meals in four countries, and gone from 0 to 1600 stores selling our products.

Rebl is built by serial startup founders, backed by strong success in the Finnish market and by some of the country's biggest investors.

What’s this role about?

In Sweden you can already find Rebl meals in over 80 supermarkets around Stockholm and Uppsala and we are now looking for a Sales Executive to grow Rebl’s retail presence in Malmö and Göteborg.

You will be out in the field meeting store managers, building strong relationships with existing customers, and making sure Rebl has the visibility and support needed to succeed on the shelf.

We are open to hiring one full-time person covering both Malmö and Göteborg, or two part-time representatives—one focused on Malmö and one on Göteborg.

This is a hands-on role for someone who loves getting things done, enjoys meeting people, and is motivated by seeing concrete results from their work.


What you’ll do

  • Sell to ICA, Coop, and Hemköp stores

  • Build and maintain strong relationships with existing stores

  • Visit stores regularly and make sure Rebl is well represented

  • Coordinate product demos, sampling activities, and in-store materials

  • Support stores with practical questions, visibility, and activation ideas

  • Share feedback from the field and help us continuously improve

  • Travel between cities and stores when needed


What we’re looking for

Must have:

  • At least 1–2 years of sales experience, with a proven track record of getting results

  • Hungry, self-driven attitude and confidence in approaching new people

  • Strong relationship-building and communication skills

  • Driver’s license

  • Willingness to travel occasionally

  • Ability to work independently and take ownership in a fast-moving startup environment

  • Swedish fluency

A plus:

  • Experience from FMCG, retail, food, or field sales

  • Studies in economics, communications, or a related field

  • Fluency in another European language, especially Danish or German

  • Having your own car is a big plus


What we offer

  • Creating real impact – Making the world a better place, one meal at a time

  • A fast-paced startup – Get to see how a sustainable consumer startup is built, with the opportunity to join our rapid expansion.

  • Hungry & driven team – Active young colleagues and world-class mentors.

  • Opportunities to grow into international sales, account management, or commercial roles as Rebl expands


Ready to help make better food the obvious choice? Apply and tell us why you would be a great fit for Rebl.


For more information or questions please contact us at eugen.gronow@rebleats.com

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Free coffee / tea
Free coffee / tea

Flexible working hours
Flexible working hours

Near public transit
Near public transit

Skill development
Skill development

Working at
Rebl Eats

We are building the leading next generation food company. No meat, no effort, no big deal. Founded two and a half years ago, Rebl Eats has developed more than 20 products and already sold 3 million products across Finland, in 3 years. Today we create ready-to-eat meals and snacks, sold in supermarkets and food delivery, packed in sustainable cardboard. But this is only the beginning as we plan to grow our product portfolio further and expand internationally. The company is backed by Wolt founder Elias Aalto, among other prominent investors. You might have seen our successful appearance in the investment TV-show “Leijonan Luola” and can now follow our journey on MTV's Suomalainen menestysresepti show too.

Read more about Rebl Eats

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