Key words: Magento 2 | AI Workflows | Scalable E-commerce SEO

Location: Hørsholm, Greater Copenhagen, Denmark | Hybrid freelance setup with regular office presence required.

Legeakademiet/ToyAcademy is seeking a freelance specialist to help scale and automate our e-commerce and SEO workflows across our Magento 2 platforms.

This role is ideal for someone who can design smart, reliable automation flows using AI, APIs, and modern workflow tools.

You will collaborate closely with our e-commerce, communication, and marketing teams to automate processes, enrich product data, strengthen multilingual SEO, and build scalable AI-driven systems.

Please note that this is not a fully remote role. We are looking for someone who can work from our office in Hørsholm on a regular basis and collaborate closely with the team in person.

About Us

Legeakademiet/ToyAcademy is a leading online retailer of educational toys for children. Our mission is to support learning through play, with a strong focus on neurological diversity and children’s developmental needs. For more than 20 years, we have helped families and professionals choose toys that strengthen creativity, imagination, motor skills, balance, and coordination. Today, we operate webshops in Denmark, Norway, Sweden, Finland, Germany, the Netherlands, Poland, and France.

Key Responsibilities

Build automation workflows using:

• Make.com, n8n

• Lovable

• APIs & Webhooks

Connect and automate systems across:

• Magento 2

• PIM systems (e.g. InRiver)

• ERP systems (e.g. Microsoft Dynamics 365 Business Central)

• Product feeds

• AI tools & APIs

Create AI-powered workflows for:

• Product feed enrichment

• SEO metadata generation

• Product descriptions

• AI translations & localization

• Programmatic SEO pages

• Internal linking & structured SEO data

Work with SEO ranking and monitoring tools such as:

• SERanking

• Google Search Console

• Google Merchant Center

• Other SEO analysis and tracking platforms

Improve and maintain existing automations

Prototype new ideas using AI-assisted development and vibe coding tools

Candidate Profile

Core Strengths

• Strong experience building automation flows

• Technical mindset with strong problem-solving skills

• Ability to independently build scalable systems

Required Experience

• Programmatic SEO

• Technical SEO

• APIs & integrations

• AI tools and automation platforms

• Experience with PIM systems

• Experience with SEO ranking and monitoring tools (e.g. SERanking)

Additional Advantage

Experience with the following is considered an advantage:

• Magento 2

• InRiver

• Microsoft Dynamics 365 Business Central (BC)

• Channable

• Google Merchant Center

Basic coding knowledge is an advantage, particularly in:

• PHP

• Python

Location & Setup

• Freelance / contract-based

• Flexible working hours

• Hybrid setup with regular office attendance

If you are motivated by building smart automation systems that combine AI, data, and SEO, we would be pleased to hear from you.

Application

We hope to welcome our new colleague by 1 July. Please send your application as soon as possible.