About Shine

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves.

Running a business shouldn't mean drowning in financial admin - it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

We're a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we've built a single, intuitive platform designed for simplicity, speed and accuracy - backed by local, award-winning support.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Revenue Marketing team at Shine

The Revenue Marketing Germany team sits at the heart of our growth engine directly responsible for driving performance across the Micro Business, Small Business and Accounting (CPA) segments.

We work shoulder-to-shoulder with Sales, Product, Growth and Partnerships, keeping segment focus sharp, go-to-market execution tight, and revenue impact measurable.

This is a high-expectation, fast-moving environment and you'd be joining at a significant moment. The role is a maternity cover, and the mission is clear: bring stability, structure and momentum at a time when it matters most.

Your role as a Head of Content & Communications, Germany

You'll be the strategic architect of our brand voice, market presence, and content engine, reporting directly to senior leadership and working across every function that touches the outside world. Germany is a critical market for our growth, precise, trust-driven, and demanding of genuine substance over spin. You'll know exactly how to earn credibility there, and bring that same depth of market instinct to every other channel and audience we operate in.

Why Germany matters; It is one of our core European growth regions, with deep enterprise and Mittelstand opportunity. It's a market where credibility is earned, not assumed.

📍 Job located in Germany, Berlin with possibility of two remote working days per week.

What You’ll be Doing

Narrative & Messaging

• Define and steward ICP-specific narrative pillars for each customer segment, ensuring messaging speaks precisely to the pain points, motivations, and language of our ideal buyers

• Develop and govern a unified brand voice and tone framework, maintaining consistency across all content, channels, and customer communications

• Act as the strategic bridge between Product Marketing and Sales, translating core positioning into compelling, segment-specific messaging frameworks that drive go-to-market alignment

PR & Media

• Lead local media positioning for the German market, cultivating press relationships and securing high-impact coverage that builds category authority and market credibility

Social & Community

• Own the social media strategy and editorial calendar, driving authentic audience engagement and building an active, loyal brand community

Content & SEO/GEO

• Develop and execute a high-impact content programme mapped to the full funnel, optimised for both traditional search visibility and generative AI discoverability

Partner Visibility

• Champion ecosystem and partnership storytelling through co-marketing assets and joint announcements that amplify reach and reinforce positioning across the market

What You Bring

• Minimum 6+ years of experience in content, communications, or brand strategy, ideally within a B2B SaaS environment

• Exceptional writing and storytelling ability across a diverse range of formats, channels, and audiences

• Strong command of SEO, GEO, and content-led growth strategies, with a proven ability to drive organic visibility and audience acquisition

• Demonstrated experience managing PR and media relationships, alongside end-to-end content workflows and editorial operations

• A data-driven approach to decision-making, balanced with a strong creative instinct and an eye for compelling, differentiated content

• Native in German, with full professional fluency in English as the ability to craft compelling, nuanced content in both languages is essential

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ Initial call (30 min) with a Recruiting Partner

2️⃣ Interview with Hiring Manager (45-60 min)

3️⃣ Case study interview + personality and logic assessment feedback