Account Executive, SMB

Salary Competitive

All Gravy is the all-in-one employee app designed for front-line, hospitality, and retail workers. 🥞

The next generation of employees are used to apps like Instagram, TikTok and Spotify in their personal lives but when they go to work at a restaurant chain or retail store, they're met with software created before they were born. All Gravy is changing that. We're modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier from getting paid to developing their careers. We innovate on the whole employee journey: from being recruited, onboarded, and growing skills, to knowing when to work and connecting with co-workers. We already work with some of the most exciting brands in Northern Europe - Gail's, L’Osteria, Pizza Pilgrims, Honest Burgers, Ottolenghi, Dishoom, Q8, 7-Eleven, and Best Western.

We've grown 300% over the last year and are now accelerating our expansion further into new markets. Our team spans a wide range of nationalities and backgrounds, united by one mission: to shape the future for shift and gig workers everywhere. We're passionate, hard-working, and just getting started the best is genuinely yet to come. If you want to do meaningful work, move fast, and be part of a team that's changing an entire industry, we'd love to have you on board. 🚀

Awesome! But what will my new role be?

🤩 About the role

We are looking for a SMB Account Executive who will own the full sales cycle for SMB hospitality accounts (50-300 employees), from first touch to signed contract. You'll hunt outbound AND work warm inbound leads. Build pipeline, run discovery, demo, negotiate, and close. You'll sell into ambitious single-site independents scaling up, and multi-site restaurant groups, café chains, hotel brands, and pub groups who are bleeding money on WhatsApp chaos, paper training, and 90-day churn.

🎯 What You Will Do

• Hunt and close: Build pipeline through outbound (cold calls, LinkedIn, creative sequences) and convert inbound leads in your segment
• Qualify hard with SPIN: Uncover real pain, map stakeholders, only progress deals worth your time
• Run killer discovery: Understand their ops, find the broken processes, show how All Gravy solves it
• Demo with impact: Walk them through the four modules tailored to their challenges — no generic tours
• Drive deals forward with MEDDPICC: Clear next steps, documented pain, champion identified, decision criteria locked
• Close fast: Handle objections, negotiate within guidelines, get contracts signed quickly
• Own the handoff: Clean notes, smooth transition to Customer Success

🙌 You'll thrive here if you

•Have 1-2 years in SaaS sales (ideally SMB or transactional cycles) - you've closed deals, not just booked meetings
• Love the hunt and can build your own pipeline - cold calls energize you
• Are a fast learner who takes feedback well - you listen to call reviews, apply coaching, get better every week
• Own your numbers - you don't need hand-holding, you need a target and tools to hit it
• Qualify ruthlessly - you'd rather disqualify early than waste time on deals that won't close
• Stay organized without being told - clean pipeline, clear notes, on-time follow-ups
• Thrive in fast environments - ambiguity excites you
• Speak excellent English and are based in the UK

Brilliant bonus if you have hospitality experience

💎 Why All Gravy

Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment. We invest in you because your growth is our growth.
Work that matters. Your work will directly impact the daily lives of millions of frontline workers.
You'll work with people who've built, scaled, and won. Ex-founders, operators, all here because they want to do it again, bigger.
The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked. We work hard and celebrate harder.

🙌 Ready to roll? Curious, competitive, kind? Apply, even if you don’t tick every box. Attitude and growth mindset matter. Let’s build the future of frontline work together.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea

Flexible working hours

Social gatherings

Free office snacks

Near public transit

Free friday beers

See all 17 benefits

Working at
All Gravy

See company profile

All Gravy: All the people stuff in one employee app - built for hospitality Hospitality is one of the largest employment sectors in Europe. It's also one of the most chaotic to operate. The average multi-site restaurant group or hotel brand manages hundreds of hourly workers across dozens of locations - none of whom sit at a desk, have a work email, or receive information through the same channel twice. The result is predictable. New starters show up on day one not knowing what to do. Training happens inconsistently, or not at all. Managers spend half their day answering the same questions on repeat. Communication happens in WhatsApp groups that the business doesn't own, can't audit, and can't control. Staff churn - already the highest of any industry, averaging 75% annually - gets worse. And operators have no way of knowing why. The tools that exist to solve this were built for office workers. They assume laptops, corporate email, and people who sit still. Hospitality doesn't work like that. All Gravy is the fix. We're a communications and learning app built specifically for multi-site hospitality operators - restaurant groups, hotel brands, contract caterers, quick-service chains. Our customers typically manage between 200 and 1,000 staff across multiple locations in the UK, Scandinavia, and Germany. The product gives operators one place to run everything people-related: Staff communications - a branded, structured feed that works like social media. Managers post to the right people by location, role, or team. Employees are notified. Everything is documented. No more WhatsApp chaos. Onboarding journeys - automated, role-specific sequences that start the moment a new hire is added to the system. They arrive on day one prepared, connected to the brand, and knowing what's expected of them. Training and learning - a full LMS designed for deskless workers, supporting both digital courses and in-person sessions, with attendance tracking, completion records, and automated reminders built in. Digital handbooks - a living, searchable library that employees access from their phone. Update once, everyone sees it instantly. No more outdated PDFs or laminated binders no one reads. AI assistant - trained on the operator's own content, not the internet. Employees get instant, accurate answers to questions about policies, procedures, and their role. Managers stop answering the same things over and over. The employee experience looks and feels like a social media app - because that's what people actually use. Adoption is high because the product meets people where they already are. The admin side is a web dashboard where operators build and manage everything centrally, with full visibility into engagement, training completion, onboarding progress, and team sentiment across every location. The problem is big. There are roughly 90 million deskless workers in Europe. Hospitality alone employs millions, with vacancy and churn rates that cost the sector billions in lost revenue every year. The tools available to operators haven't kept up with what the problem actually requires. The opportunity is clear. Operators who invest in their people's experience - making them feel informed, connected, and supported from day one - see measurably lower turnover, better training compliance, and lower management overhead. All Gravy makes that investment easy, scalable, and consistent across every location in a business. We've raised €5.8M+ to date, backed by Moonfire Ventures, Scale Capital, and a syndicate of angels including senior operators and investors from Google, Deliveroo, and Peakon. Our customers include some of the largest hospitality operators in Northern Europe. We're building the operating layer for the front-line hospitality workforce - the infrastructure that makes it possible to run a great team at scale, not just at one site, but across all of them.