Chief Marketing Officer

Group CMO: Liana, Ungapped and Profinder

Location: Sweden, Stockholm

We are hiring a Chief Marketing Officer who takes full ownership of growth.

Not just visibility.
Not just brand.
Revenue.

You will lead marketing across three B2B SaaS brands operating in Europe based in Sweden and Finland, with a combined revenue of approximately 300 MSEK and 300 employees. The mandate is clear: build a modern, AI-enabled marketing engine that drives scalable European growth.

The Group

You will be responsible for marketing across:

Liana Technologies
is a European marketing technology company founded in 2005, specialising in digital marketing and communication software. With more than 3,500 customers globally, including brands such as Hertz, Toyota, Ikea and Starbucks, Liana provides scalable solutions for professional digital marketing. Headquartered in Finland, with offices across Europe and beyond.

Ungapped
is a Swedish SaaS platform designed to help growing businesses manage and optimise their digital customer communication. The platform includes tools for email marketing, surveys, invitations, signup forms and SMS, enabling companies to create seamless and measurable customer journeys.

Profinder
is a Finnish SaaS company focused on business and consumer data intelligence. The platform collects and refines data from multiple trusted sources, delivering reliable, up to date and actionable insights through a user friendly interface. Profinder enables companies to make better decisions, serve their customers more effectively and drive sustainable growth.

Three established SaaS companies as part of listed Ilkka-Group with strong customer bases and clear European expansion potential.

The Core Mission

You build a lead machine that performs every week, every month, every quarter.

You ensure the right traffic enters the system.

You ensure the right messaging and CTAs are in place.

You ensure traffic converts into qualified leads.

You ensure leads convert into meetings, opportunities and closed deals.

You own the entire journey from acquisition to revenue.

And you scale the output of the team without scaling headcount.

What You Own

Growth and Revenue Accountability

You own go-to-market and demand generation across three brands and two countries, with European expansion as a priority.

You are accountable for pipeline creation in close partnership with Sales. Marketing must materially contribute to meetings, opportunities and new ARR.

You define and manage funnel KPIs across the full revenue lifecycle.

You hold growth accountable on CAC, LTV/CAC and payback.

You continuously optimise channel mix and budget allocation based on profitability and capital efficiency.

Marketing is measured on revenue impact, not activity.

Demand Generation and Performance

You build and operate a scalable, predictable demand engine.

You own performance marketing across paid search, paid social and other acquisition channels.

You ensure best-in-class SEO and SEM execution, staying ahead of algorithm shifts, tooling advancements and AI-driven optimisation capabilities.

You drive inbound marketing built on strong intent capture, compelling offers and high-converting landing experiences.

You make sure content, positioning and campaigns align with real buyer intent, especially in complex B2B and public sector environments.

Website, Funnel and Conversion

You treat the website as a growth engine.

You ensure the right CTAs, offers and conversion paths are in place across all properties.

You own CRO, experimentation and continuous improvement of conversion rates across the funnel.

You ensure traffic is not just generated, but converted into measurable pipeline.

Marketing Operations, Automation and AI

You build and optimise marketing automation and sales automation across lifecycle stages.

You ensure clear lead scoring, routing, nurturing and SLAs between marketing and sales.

You implement strong attribution models and dashboards that leadership can trust.

You actively leverage AI across research, content creation, campaign optimisation, personalisation, reporting and forecasting.

You grow the team’s capacity through AI, automation and smarter systems, not through adding headcount.

You systematically remove inefficiencies, reduce manual work and increase output per person.

Your mandate is to increase performance density, not team size.

Budget and Capital Efficiency

You manage the marketing budget with explicit trade-offs and prioritisation.

You allocate capital based on measurable return.

You drive a culture where CAC, LTV/CAC and payback are central to decision-making.

Leadership

You lead and develop the existing marketing team.

You raise standards, clarify ownership and create execution discipline.

You balance internal capability with agencies and external partners when needed.

You build a high-performance culture focused on speed, accountability and measurable impact.

Who You Are

You have at least 6 years of experience in B2B SaaS marketing

You have led teams before.

But more importantly:

You are hands-on.

You can move from strategy to execution without friction. You understand systems, funnels and channels deeply. You are comfortable inside marketing automation platforms, analytics dashboards and performance accounts.

You are AI-curious and AI-driven. You actively use AI to increase speed, insight quality and execution leverage.

You likely have proven experience in:

Building demand generation engines that create measurable pipeline

Scaling SEO and SEM in competitive markets

Driving inbound strategies that convert

Optimising websites and conversion flows

Implementing marketing automation and lifecycle systems

Building attribution models and performance dashboards

Managing budget based on CAC, LTV/CAC and payback logic

Supporting European or multi-market expansion

What Success Looks Like

Within 6 to 12 months you have:

Built a predictable, measurable lead engine that consistently produces meetings, opportunities and new revenue

Improved CAC efficiency and strengthened LTV/CAC and payback through smarter optimisation

Established clear attribution and revenue visibility across the funnel

Upgraded websites, CTAs, tracking and automation to be scale-ready

Increased marketing output and performance without increasing headcount

Created scalable European growth playbooks

What We Offer

A unique opportunity to take full ownership of Marketing across three established SaaS brands during an exciting growth phase for the entire group.

You will operate with real mandate and real influence, supported by a stable and publicly listed owner, ILKKA, giving you both entrepreneurial speed and long-term financial strength.

A leadership role where you can shape strategy, build systems and leave a visible mark on European expansion.

A collaborative environment with ambitious, creative and commercially driven colleagues who care about growth, innovation and doing things properly.

A culture that values accountability, curiosity and continuous improvement, where ideas are welcomed and impact is recognised.

Competitive compensation and benefits aligned with the level of responsibility.

A workplace that supports both professional ambition and personal sustainability, because long-term growth requires long-term balance.

If you want full ownership of growth and the mandate to build one of the most efficient B2B SaaS marketing engines in the Nordics and Europe, we want to hear from you.