Senior Product Manager - Social

Salary Competitive

The Fishbrain team has built the #1 fishing app in the US, designed for people who live for the outdoors. Our mission is simple: to help millions of anglers achieve their fishing dreams, today and tomorrow.

We are now looking for a Senior Product Manager to join our core iOS product team. This role is at the heart of Fishbrain’s social experience, building the features that inspire 15 million anglers to connect, share their catches, and grow the world’s most passionate fishing community.

As a Senior Product Manager, you aren't just managing a backlog; you are shaping how a global community interacts. Your mission is to bridge the gap between Utility (the tools for the catch) and Social (the passion for the sport). You will turn fishing from a solitary hobby into a shared digital experience, working at the intersection of user needs and business growth.

What you´ll do:

Lead the development of our social ecosystem, with a focus on User Generated Content (UGC), sub-communities, and viral engagement loops.
Use Agile methodologies to break down big ideas into testable hypotheses and run rapid experiments to validate value before we scale.
Build social features that feel like a natural part of the fishing trip, fostering genuine connection between anglers.
Define and monitor key metrics for retention and engagement, using insights to pivot or persevere.
Work in lockstep with your Engineering Manager and Product Designer to foster a high-performing, self-organizing team.

Who you are:

You have 5+ years of PM experience from building engagement-driven products (Social, Community, or UGC) with a strong understanding of B2C subscription models.
You are highly proficient in modern analytics tools (e.g., Amplitude, Mixpanel) and use data to tell a story.
You have extensive experience with iOS and Android ecosystems and understand the nuances of mobile user behavior.
You love collaborating with designers to create intuitive, functional experiences.
You are comfortable navigating a fast-paced environment and can build trust with senior stakeholders through clear communication and data-backed insights.
You see the potential in AI to enhance community experiences and are eager to explore how agents can support user engagement.
Experience with the US market is a strong plus, as you understand the cultural nuances of North American consumers.

Where you’ll work

We work in a hybrid setup, and all team members are expected to work from our Stockholm HQ, The Lighthouse, at least two days per week.

Please submit applications in ENGLISH, those that are not will not be reviewed.

Our Bait

We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.

In addition, Fishbrain also offers:

🌴 30 days annual vacation

Each year you’ll get 30 days vacation to use however, whenever

🤸‍♀️ Wellness bonus

5000 sek annual allowance to put towards anything in the realm of health and fitness

🧑‍🎓 Learning & development days

Fishbrain provides five 5 paid Learning & Development days per year to its employees

💻📱 Technology of your choice

Mac or PC, you decide

🌎 Commitment to sustainability

Our global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research

🤧🫷Flu vaccination

To support your health and well-being, we’ll be offering complimentary flu vaccinations every year

🎣 Fishing rods in the office

Grab one and go fishing. We have fishing guides and experts working among us that can help you catch your dream fish

🐕 Dog friendly

Feel free to bring your furry friend to the office

🥳 Social activities

Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more!

🥪 Breakfast

Every Wednesday we start the day with a breakfast together

🍭 Candy, soda, fruits & snacks

☕️ Coffee and tea

🎮 Gaming corner

🏓 Ping pong

Feeling hooked? Throw us a line!

Perks and benefits

This job comes with several perks and benefits

Free lunch

Flexible working hours

Free coffee / tea

Near public transit

Social gatherings

Free office snacks

See all 7 benefits

Working at
Fishbrain

See company profile

Fishbrain is a global social network and mobile app for Sport Fishing. And it’s true - Fishbrain can help you catch more and bigger fish. Through a combination of our Catch Map and Fishing Forecast, you can bring your fishing up another notch. Or two, even. But here’s what keeps people coming back to Fishbrain: It’s an angling community. And that gets at our mission. With 200 million people sport fishing around the world, we’re connecting anglers to make fishing dreams come true, today and tomorrow. Some of us are anglers. Some of us are parents. All of us are human. And we're also passionate about the outdoors and conservation. Together, we work to bring you the best app for fishing, hands down. There's a lot of thought and effort and fun that goes into that. Some of us work from Stockholm, Sweden. Some of us work from boats, casting lines and going to fishing tournaments. The office people and the boat people make sure to talk a lot. That's how we keep it real. We believe that it's more fun to brag about a catch with people who care about fishing. These people are often called anglers. You may think that's obvious, being an angler yourself. But on Fishbrain, your catch doesn't go head-to-head with cats doing backflips, or toddlers feeding chocolate cake to their baby sisters. For us, respecting the environment is about balance. We believe in catch & release and the sustainable harvest of fish species. Because when it comes to the outdoors, tomorrow matters too. Don't get us wrong - we're all for hard work, pre-dawn wakeups to get to a fishing spot, and getting our hands dirty. But if there's a smarter way to fish, we're on it. It means we do the hard work of crunching catch numbers so you don't have to. It means all you have to do is fish. Our office is in Stockholm, Sweden. The office has windows, multiple coffee machines, and a team of amazing people working inside it. It's also cubicle-free. If you're one of the lucky Chosen Ones who gets to fish for us, your office might be an inshore boat in Tampa Bay, Florida. Or a kayak somewhere in South Carolina. Just sayin'. We're looking for talent to join our small team.