We’re looking for a hands-on Product Designer with deep expertise in UX and a strong track record designing intuitive, high-converting B2C mobile apps and desktop web applications. You will be the central design force inside SportAI — shaping everything from user flows and product strategy to UI systems, branding, and company-wide design tasks.

This role is ideal for someone who loves designing clean, intuitive user experiences that drive activation, engagement, and subscription conversion. You’ll work directly with product and engineering to bring ideas to life, while also supporting marketing with visuals, design assets, and brand storytelling.

A passion for racket sports — especially tennis, padel, or pickleball — is a major advantage. You’ll be designing for athletes, coaches, and sports communities, and your own familiarity will help you make better design decisions.

We’re also looking for someone who actively uses AI tools to accelerate design work, test variations, explore directions, and overall work more efficiently and creatively.

About us

SportAI is an innovative sports technology company specializing in AI-powered analytics for the sports industry. Our platform delivers instant and precise computer-vision-based analysis in racket sports: tennis, padel, and pickleball, empowering athletes and coaches worldwide.

What You’ll Do

• Product Design (UX, UI, Web + Mobile, Research)

• Own end-to-end design for both mobile and web experiences.

• Lead user research and usability testing to identify insights and shape product direction.

• Design intuitive interfaces, flows, and interactions optimized for consumer behavior and subscription conversion.

• Build prototypes (low- and high-fidelity) to validate ideas quickly and iterate fast.

• Collaborate closely with product and engineering to ensure a high-quality implementation.

• Maintain and evolve the SportAI design system across platforms.

• Create product-led growth experiences that improve activation, retention, and upgrades.

• Use AI tools (ChatGPT, image tools, automation, etc.) to speed up creation, ideation, and workflow efficiency.

• Company-Wide Design Support

• Create visual assets for social media, influencers, events, and marketing campaigns.

• Ensure coherent design across product, brand, and communications.

• Produce visuals for presentations, pitch decks, and internal storytelling.

• Support the growth team with high-quality design for experiments and landing pages.

Who You Are

• A hands-on, independent designer who wants full ownership and loves delivering high-quality, impactful work.

• 4+ years experience in designing B2C mobile apps and websites/applications.

• Skilled in creating UX that reduces friction and improves conversion to paid subscriptions.

• User-centered thinker who understands the behavior, motivation, and goals of athletes.

• Ideally passionate about (racket) sports and excited to design for this audience.

• Heavy user of AI tools to enhance creativity, speed, and productivity.

• Thrives in a startup: resourceful, fast-moving, collaborative, and adaptable.

• Enjoys working closely with founders and product teams.

• Based in Oslo (or willing to relocate).

Qualifications

• 4–7+ years in product design, UX/UI, or consumer-facing application design.

• Strong portfolio demonstrating excellence across mobile and desktop web UX.

• Experience designing subscription or membership flows.

• Proficiency with design tools (Figma) and prototyping methods.

• Comfortable owning both product design and brand-related design tasks.

• Bonus: experience in sports tech, fitness, or performance-driven consumer apps.

Why Join Us

• Lead design for a company at the intersection of AI, sports performance, and consumer apps.

• Huge influence on product direction, user experience, and visual identity.

• Autonomy to design, experiment, and iterate quickly.

• Opportunity to shape a design culture and build a future design team.

• Join a passionate team dedicated to improving athlete performance through smart technology.