We’re hiring a hands-on Growth Marketing Lead who can independently own all marketing and growth activities from day one. You’ll be the driving force behind how SportAI shows up in the world — blending influencer marketing, social media, events, and content creation with technical, experiment-driven growth.

You’ll work directly with the CEO and collaborate closely with the product team to shape and execute product-led growth initiatives. This is ideal for someone who thrives in a startup environment, is highly resourceful, and is excited to make a big impact quickly.

A passion for racket sports (tennis, padel, pickleball) is a major plus — the more you understand the culture, the athletes, and the communities, the better you’ll excel here.

About us

SportAI is an innovative sports technology company specializing in AI-powered analytics for the sports industry. Our platform delivers instant and precise computer-vision-based analysis in racket sports: tennis, padel, and pickleball, empowering athletes and coaches worldwide.

What You'll Do

• Marketing (Influencers + Social + Events + Content)

• Drive awareness, usage, subscriptions and leads for SportAI consumer and enterprise products

• Develop and run our influencer strategy: outreach, partnerships, content coordination.

• Build and manage a consistent, engaging presence on social channels popular in sports communities.

• Manage paid channels:

  • Meta/Instagram/TikTok Ad Manager

  • Google Ads / YouTube ads

  • CAC/LTV optimization

  • Retargeting campaigns

• Execute high-impact content creation (video clips, stories, reels, interviews, thought-leadership).

• Plan and run community-driven events, meetups, collaborations, and activations within sports — especially racket sports.

• Shape brand messaging and voice across all public-facing touchpoints.

• Use AI tools to accelerate content creation, research, editing, repurposing, and experimentation.

• Growth (Experiments + Data + Product-Led Growth)

• Analyze user behavior and funnel performance to find the biggest opportunities for growth.

• Design and run rapid experiments (landing pages, flows, onboarding improvements, channel tests).

• Discover, test, and scale new acquisition channels.

• Work closely with the product team to develop product-led growth loops, viral mechanics, and features that improve activation and retention.

• Build a culture of fast iteration using data, insights, and creativity.

• Leverage AI for automation, idea generation, analysis, and optimizing workflows.

Who You Are

• Exceptional English language communication skills.

• Based in Oslo or willing to relocate.

• Hands-on executor who enjoys doing the work themselves — not delegating it.

• Comfortable switching between creative storytelling and analytical experimentation.

• Deeply curious about how products grow, why users behave as they do, and what drives adoption.

• Strong interest or background in racket sports (tennis, padel, pickleball).

• Proactive, autonomous, and excited to own marketing without a team initially.

• Experienced working with AI tools (ChatGPT, Claude, Midjourney, automation tools, editing assist tools, etc.) to boost speed, creativity, and productivity.

• Thrives working directly with founders and product teams in a fast-paced environment.

• Wants to grow into a Head of Growth / Marketing leadership role as the company scales.

Qualifications

• 4-7+ years experience in marketing, growth, or full-stack growth roles.

• Demonstrated ability to run experiments and drive measurable user or revenue growth.

• Proven experience managing influencers, social media, and content-driven campaigns.

• Strong understanding of product-led growth principles.

• Able to pull insights from data tools (analytics, dashboards) — even without a data team.

• Skilled in using AI tools to accelerate content, research, ideation, and analysis.

• Experience in sports, fitness, or performance industries is a strong plus — racket sports experience is ideal.

Why Join Us

• Direct influence on company strategy, brand presence, and product direction.

• Autonomy to build the function from scratch and produce meaningful impact quickly.

• Opportunity to shape and eventually lead a team as we scale.

• Work at the intersection of sports performance, AI, and cutting-edge product innovation.

• Join a passionate, ambitious team building the future of sports intelligence.