Brand Architect at Human-Centered Social Network Startup

Salary Unpaid

Equity To be negotiated

LifeBonder is a social platform built to help people find their true tribe — we pair you with the kindred souls who match your energy and values. Our AI matching connects you with people who genuinely resonate with who you are, making belonging effortless and authentic. Beyond digital interaction, LifeBonder encourages real-world connection — from spontaneous meet-ups to deep, lasting friendships that thrive face to face. With our LifeBonder app, you’re not just seen, you’re understood—and you don’t need to shrink to fit in — you simply belong.

About The Role

We’re looking for someone to help us bring our founder’s story to life in a way that’s human, authentic, and unforgettable. We need a partner to reshape how we tell all of our stories—overhauling the language we use, the tone we adopt, and the way we connect across every touchpoint. This is about more than copy; it’s about creating communication that lands in people’s hearts, makes them feel something in their bones, and conveys the truth, purpose, and soul of our brand with every word

Who You Are

You’re someone who understands the power of language—not just as copy, but as an emotional instrument.
You know how the right words can move people, shift perception, and create a feeling that lingers.
You’re dedicated to authenticity: words that are true, words that impact, words that carry the soul of the brand without ever diluting it
You’re a strategic thinker with sharp commercial instincts and a creator’s eye.
You turn insights into action and ideas into brand moments people remember.
You balance creativity with discipline, storytelling with data, and speed with intention.
You move with conviction, make decisions with clarity, and operate like an owner—not a passenger.
You thrive where brand, culture, and business meet.
You understand that a brand lives in every touchpoint—what we say, how we show up, and the emotional experience we deliver.
You’re energised by the idea of taking a founder’s mission, voice, and lived story and shaping it into a narrative that feels human, resonant, and unmistakably ours.

What You’ll Do

Translate the founder’s mission into emotion and meaning—shape a brand narrative rooted in authentic words that make people feel the truth of who we are and why we exist.
Own the brand strategy—turn our vision into positioning, messaging, and a cohesive identity that resonates across markets, channels, and customer segments.
Craft campaigns from concept to execution—develop compelling creative briefs, guide cross-functional partners, and ensure every launch feels intentional, aligned, and alive with our voice.
Champion consistency—elevate how our brand shows up across digital, social, product, and internal communications, ensuring our story stays coherent and true.
Partner with product, marketing, and leadership to ensure our brand drives business priorities while staying anchored to the founder’s vision.
Identify opportunities for storytelling, partnerships, and creative innovation that amplify our presence and deepen the emotional connection people have with our brand

*This role is a voluntary UNPAID part-time and fully flexible opportunity

Ideal Candidate:

You move through life attuned to emotional undercurrents. You don’t just hear what people say—you sense what they mean, what they feel, and what’s unspoken beneath the surface.
You see words as energy. Every phrase carries intention, weight, and emotional impact. You choose language with precision because you understand how deeply it shapes connection and meaning.
You live as a collector of human moments. Conversations, tensions, breakthroughs, quiet details—everything becomes material for storytelling that feels honest, lived, and resonant.
You treat the founder’s story as the compass—not content. You hold it with respect and depth, ensuring every message, campaign, and touchpoint reflects the truth, integrity, and emotional core of the mission
You have a background in journalism, English literature, or marketing. You’re trained to craft compelling narratives, understand the power of words, and translate insights into stories that connect deeply with people.
You’re based in Europe and (Denmark/Scandinavia is a plus)

For more information or questions please contact us at marketing@lifebonder.com

Perks and benefits

This job comes with several perks and benefits

Flexible working hours

Remote work allowed

Work life balance

Skill development

Equity package

Mental health support

See all 7 benefits

Working at
LifeBonder

See company profile

Why We are going against the narrative to battle loneliness and the negative impact of social media because we want to design a platform to increase the quality of life! The insatiable business-centric model of current social media growth engines is solely designed around consumerism and addiction keeping people on screens and facilitating (new) social connections by staying online and isolated. At LifeBonder we want to take the lead with a human-centric social media platform designed with a purpose - to increase people’s quality of life by meeting new connections in-person. Therefore, encouraging physical activity, preventing isolation and thereby increasing mental health. We aim to design a safe platform to connect with like-minded people. We encourage people to go out and enjoy shared experiences off-platform by suggesting activities in the local area that they're both into. Additionally, we prioritize user needs by positioning them at the core and forefront of our business and placing the advertiser where they should be - at the periphery! Purpose To combat loneliness by improving the quality of life through local activities connecting people with shared interests. Lifebonder NextGen mobile app empowers lonely, depressed and isolated individuals to ignite their social life by facilitating real life off-platform friendships locally. Our privacy-safe AI enables authentic, modest and anonymous profile matching, with trusted pre-verified users, who share common interests to ensure our users have a safe space for expressing themselves. Vision To improve the quality of life. Our vision is to build a safe and kind social network to make authentic social bonds in real life that makes people less lonely and drives them off their couches for socializing, improving their mental wellbeing through authentic life experiences. Mission We are the game-changers, innovators and disruptors - because it's time for transformation! At LifeBonder, we're on a mission to end loneliness and break social media addiction, fake personas, cyber-bullying, cancel culture by providing a Mesaverse that lives up to the promise of what social media can be: A safe place to facilitate human connections rather than replace them. We want to fill a growing need for direct socializing outside social media - connecting people in friendships that are human, profound, and meaningful. Providing people with local options (local businesses) to encourage physical activity and supporting businesses around them. LifeBonder makes it easy for people to connect in a deeper reality through shared spaces, values, and goals because our vision is to build social bonds in real life. Culture Lifebonder has a purpose-driven culture where we consciously and intentionally follow our company’s mission as a team. We are motivated as a team to achieve our impact goals regarding decreasing loneliness and isolation and encouraging in-person meet-ups and physical activity, especially among young people. Lifebonder’s cultural approach towards our employees and customers: Conversational - we are human-centric and wish to emotionally connect with our users like bosom buddies. Inclusive - we are diverse and respectful of all differences. Enthusiastic - we celebrate life; we are dreamers, game-changers and innovators. Kind - we believe it is important for our wellbeing to be kind to each other. Hopeful - we believe our team/platform/user collaborations will drive a positive change. Trusting - we’re transparent & honest. Users are at the core and forefront of business. Reassuring - we want our team and users to feel safe and good about being their authentic selves Lifebonder’s core value – AUTHENTICITY A human-centric platform where people feel free to be their real authentic selves. And feel a sense of belonging. What Lifebonder is standing against - ISOLATION & CANCEL CULTURE.