We’re looking for a Product Manager, B2B to lead the development of Singa’s business-to-business products and shape the future of how venues and hospitality partners deliver karaoke experiences worldwide. You’ll take full ownership of the B2B product area, driving strategy, discovery, prioritization, and delivery from start to finish. The goal is to build products that delight users and become indispensable to our customers’ businesses, while maintaining a healthy balance between speed, quality, and long-term scalability.

This is a key role in Singa’s product organization, as the team evolves into dedicated sub-teams focused on different business areas. You’ll lead the B2B product stream — ensuring its roadmap delivers measurable business impact, customer satisfaction, and growth. You’ll collaborate closely with engineering, design, sales, customer success, and data to align priorities, streamline delivery, and continuously improve how we plan, build, and measure our products.

What Success Looks Like

• The B2B roadmap is clear, data-driven, and tied to customer and business outcomes.

• Product delivery runs on schedule with strong alignment and focus across teams.

• Features launch successfully, adoption grows, and customer satisfaction increases.

• The product team operates efficiently, with fewer ad-hoc fixes and higher release quality.

   

You’ll be expected to challenge assumptions, connect commercial goals with technical reality, and continuously improve how we plan, build, and measure our products.  You stay calm under pressure and make clear, informed decisions when priorities compete.

What You’ll Be Doing

• Owning the B2B product roadmap – defining, prioritising, and communicating upcoming initiatives based on customer and business needs

• Driving product delivery – ensuring features ship on schedule and with high quality, documented accordingly

• Improving Product KPIs (cycle time, release frequency, crash-free rates) and both customer and user satisfaction

• Ensuring cross-team alignment – making priorities, trade-offs, and goals visible and understood

• Leading discovery and validation – gathering insights from users, and data to get insight on what to build next

• Monitoring outcomes – measure post-release impact and adjust roadmap accordingly

• Challenging roadmaps and technical decisions – ensuring every product investment is tied to a measurable business impact

• You’ll combine an entrepreneurial and data-informed mindset with strong attention to detail — translating metrics into clear insights, leading experiments for further learnings and always acting if encountering UX requiring attention

What We’re Looking For

Must Have

• Proven experience managing end-to-end product development cycles, preferably in a B2B environment

• Strong ability to translate business objectives and customer needs into clear product priorities and roadmaps

• People skills – demonstrated success in leading cross-functional teams (engineering, design, data) and ensuring alignment and focus

• Competence in interpreting product and user data to guide decision-making and measure impact

• Proficient in balancing business outcomes with technical realities – enough technical skills to challenge opinions for successful trade-off and tech-debt management

• An eye for and understanding of good UI/UX design

• Solid communication skills

• Ownership-driven: takes full responsibility for outcomes (not just outputs)

• Empathic and curious about both customer and user needs

Nice to Have

• Technical prototyping experience (basic HTML/CSS/JS and/or low-code tools for rapid validation)

• UX design experience (wireframing, user flows)

• Deeper understanding of technical architecture and APIs

• Experience in establishing and/or improving product KPIs

• Experience with music, entertainment, or hospitality technology products

• Exposure to international B2B markets and customer success processes

   

About Singa

Singa is transforming the global karaoke industry with a modern streaming platform that serves over 2 million users and 1,600 venues across 34 countries. With 100,000+ licensed songs, including original artist recordings through partnerships with major labels like Warner Music Group, we’re building the digital future of karaoke.

Our Work Model

Hybrid: In the Helsinki Capital Region, we aim a hybrid setup with 2–3 remote days per week. For those living outside the capital region, we typically aim for around five office days per month.

Our Commitment to Diversity

We’re building a team that reflects the diversity of the European developer and creative community. We evaluate candidates based on skills, not pedigree or career path.

We provide interview accommodations for candidates who need them, and our collaborative culture ensures technical and product decisions are inclusive and transparent.

Don’t meet every requirement? Research shows underrepresented groups often apply only when they meet 100% of qualifications. If you’re excited about building world-class products and leading cross-functional collaboration — we encourage you to apply.

How to Apply

If this sounds like you, come join us in spreading the joy of singing! Please send your resume and complete the application form.

We review applications weekly during the application period and will fill the role as soon as we find the right person — so we encourage you to apply quickly.

Our recruitment process includes interviews and a take-home assignment.

Interview Process

• Initial call (~30 min): Experience review, expectations, and mutual fit.

• Product case study (~60 min): Analyze a real Singa product challenge, justify prioritization, and present a data-backed solution.

• Product strategy & metrics (~45 min): Discussion on business objectives and KPIs.

• Founder / Leadership chat (~30 min): Final conversation