Global Demand Generation Director

Salary Competitive

We’re seeking a Global Demand Generation Director for a six-month full-time contract (starting from 1st of December 2025).

In this role, you’ll lead a high-performing global marketing team spanning North America, EMEA, and JAPAC. Your focus will be to maintain the momentum from our 2025 go-to-market strategy while increasing revenue growth across our global demand, field, partner, and customer marketing functions.

Our goal is to find a leader who navigates the balance between stability and innovation, adept at keeping current programs intact while enhancing our teams' collaboration and effectiveness.

 

Your day-to-day work and responsibilities include…

Lead and Inspire a Global Marketing Function

  • Oversee and coach regional and functional marketing leads across time zones (NA, EMEA, JAPAC).
  • Ensure tight cross-functional alignment with Brand, Sales, Product Marketing, Customer Success, and Revenue Operations.
  • Promote accountability, clarity, and effective communication across distributed teams.

Drive Sales-Led and Product-Led Growth

  • Oversee integrated programs that support both sales-led pipeline (SLG) and self-serve (PLG) revenue targets.
  • Collaborate with RevOps and Sales leadership to monitor conversion rates, pacing, and ROI across both funnels.
  • Ensure the marketing engine is optimized for predictable and scalable pipeline contribution.

Strengthen Field and Partner Marketing Programs

  • Manage the development and execution of a repeatable global field marketing framework, designed for impact across key markets.
  • Partner with Sales, Enablement, Product, and Customer Success to build experiences that accelerate deal velocity and deepen customer relationships.
  • Champion collaborative go-to-market planning with tech and solution partners.

Manage Global Marketing Performance and Budget

  • Own and optimize a multi-million euro marketing budget, ensuring strong ROI and disciplined investment decisions.
  • Deliver quarterly and monthly performance updates to the C-level team, including pipeline contribution, CAC efficiency, and budget utilization.
  • Guide the team to make data-backed investment decisions across channels and regions.

Elevate Strategic Marketing Excellence

  • Drive adoption of best-in-class planning, measurement, and campaign execution frameworks.
  • Collaborate with RevOps to enhance attribution modeling, reporting accuracy, and spend visibility.
  • Promote a culture of test-and-learn experimentation that balances creativity with commercial impact.

Push the Boundaries

  • Identify opportunities to improve how teams operate, communicate, and experiment, without causing interruptions.
  • Encourage creative thinking and collaboration across regions.
  • Serve as a strategic thought partner to the CMO and executive leadership team on growth strategy and operational scalability.

 

This position is for you if you have…

  • 12+ years of experience in B2B SaaS marketing, with significant experience in global leadership roles.
  • Extensive experience leading international teams that operate across various time zones.
  • Demonstrated ability in managing large-scale marketing budgets and directly reporting outcomes to executive stakeholders.
  • Deep understanding of sales-led and product-led growth motions, effectively promoting pipeline and ARR growth through integrated programs.
  • Proficiency in field marketing, partner marketing, and demand generation across enterprise and mid-market segments.
  • Experience optimizing marketing ROI, attribution modeling, and spend efficiency with tools such as HubSpot, Salesforce, and Looker.
  • Skilled executive presence with the ability to communicate clearly and persuasively to C-level audiences.
  • Comfort operating in an evolving environment with a bias toward action and accountability.

Ability and willingness to travel to Helsinki, Finland, for team management, key planning sessions, and leadership meetings.

 

Benefits we offer…

  • Great work equipment, and home office allowance for those working in our fully remote locations
  • Health care benefits and leisure time insurance
  • Annual personal learning budget
  • Sports and well-being allowance

Benefits may vary depending on location. 

 

Hear why our team likes it here at supermetrics.com/careers/life-at-supermetrics.


Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.

If you require any reasonable accommodations during the application or interview process, please do not hesitate to let us know. All requests for accommodation will be kept confidential.

 

Join us on our mission to make data a marketing superpower

 

Supermetrics builds an end-to-end marketing intelligence platform, with 15% of global advertising spend reported through our products. 

 

We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé. Since our founding in 2013, we’ve grown from a one-person shop to a key player in the industry—and we’re just getting started!

 

We're a team of 400+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.

 

Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.

 

We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully.

 

Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.

 

It all started with a Google t-shirt... Read the rest of our growth story at supermetrics.com/about.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Free office snacks
Free office snacks

Free friday beers
Free friday beers

See all 17 benefits

Working at
Supermetrics

Supermetrics is a frontrunner in marketing intelligence technology. We help marketing teams connect, manage, analyze, and activate their data to drive business growth. Trusted by 200,000 companies worldwide, we process 15% of global marketing data. Since our founding in 2013, we’ve grown from a one-person shop to a key player in the industry—and we’re just getting started! We’re a global team of 400 growth-minded people from diverse backgrounds. Forward-looking and action-oriented, we’re committed to raising the bar in the industry. As team players, we help each other and win together.

Read more about Supermetrics

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