Join us in designing an easier way to family building

At Y factor, we're improving how people conceive through sperm donation, making it more accessible and personal. We're looking for a Senior Product Designer, who can translate complex user needs into great mobile experiences, that will make a difference in countless lives.

About Y factor

Conceiving through donation is not an easy journey; going through the traditional system is a highly regulated, time-consuming, impersonal, and expensive process. Many future parents and donors turn to the private market to get control back in their own hands, giving them the chance to meet the other side of the donation. However, today this means you are very much on your own for navigating the journey, and current solutions are chaotic, low quality, and lack safety measures and transparency.

At Y factor, we believe something this important deserves better. We are on a mission to turn private sperm donation into a safe, easy, and enabling experience. We’re a young startup and our app is freshly launched this summer. With our continuous development efforts to add and improve features, we’re adding high complexity to our solution, and we need you to help make sure we give our users the best possible experience.

We are currently a small team of 7 people working on the project, and we follow a hybrid model working both remotely and from our office in Frederiksberg. We value collaboration and social atmosphere as highly as professional performance.

About The Role

We're looking for a Senior Product Designer with good mobile expertise to own and evolve the design of our iOS and Android applications. You'll be taking a leading role in designing our app, bridging the gap between our users' needs and the features we develop for our app, creating experiences that are not just functional but simple to navigate, trustworthy, and engaging.

As our Senior Product Designer, you will work independently to come up with and execute on tasks, but also in close collaboration with our Tech Lead Deyan and the engineering team, as well as our CEO Sofie, who you will report to. We offer a competitive salary based on qualifications and experience.

This is a unique opportunity to shape the design culture of a mission-driven startup from the early stages, with high autonomy and the chance to make a lasting impact on a product that matters.

What You'll Be Doing

If you join Y factor as our Senior Product Designer you'll be tackling unique design problems. We work to create trust in a sensitive, stigmatised space that many people have an opinion about. This makes it critical to find a good balance between user privacy and the need for connection. You need to design a tool that is useful for diverse family structures and cultural backgrounds, simplifying complex legal and medical information into something easily digestable. Your main responsibilities will be:

Leading the design of our mobile app and website

• Own the full design process - ideation, wireframes, polished visuals, interactive prototypes, implementation, and QA

• Create and evolve our design system - keep it simple, scalable, and good looking

• Drive the mobile-first design strategy - improve our complex user flows for profile creation, matching and chatting

• Develop intuitive information architecture for navigation between user profiles, search filters, and communication features

• Collaborate with engineering - Work closely to bring ideas to life and ensure seamless implementation of designs

• Lead user research initiatives - test prototypes, analyse data, and talk to users to learn how we can improve their experience

Strategic Impact

• Influence product strategy - turn user insights into clear, actionable design priorities that influence what we build

• Advocate for accessibility and inclusive design - ensuring our app serves diverse user groups with different needs

• Build trust through design - we deal with sensitive topics, so conveying safety, privacy, and reliability is key

• Design metrics and KPIs - measure the impact of design decisions on user success

About you

We're looking for a full time colleague based in Copenhagen, who thrives working in startups, knows how to get things done efficiently and has an interest in our mission. We are a small team and spend a lot of time together, so we also value personal chemistry very high. We don't care much about your degree, but we are very interested in learning about your previous work and seeing your skills in action!

Must-have experience

• 4+ years of product design experience with a strong portfolio demonstrating mobile app expertise with at least 2 shipped mobile products (iOS/Android) that you've designed from concept to launch

• Strong Figma skills for design, prototyping, and design system management

• Solid understanding of mobile UX patterns incl. understanding of mobile development constraints and platform specific guidelines (iOS Human Interface Guidelines, Material Design)

• A great eye for visual details with attention to typography, colour, spacing, and micro interactions

• Systems thinking approach with ability to create scalable design solutions and component libraries

• Experience with startup projects and building products with small teams

• User research capabilities and comfortable conducting interviews, usability testing, and synthesising insights

• Good communication skills in English (written and spoken) - ability to articulate design decisions to diverse stakeholders

• Based in Copenhagen and able and willing to come to the office regularly

Nice to Have

• Experience with B2C and SaaS design

• Experience in healthcare or other sensitive domains

• Experience with social, matchmaking, marketplace or two-sided platform design

• Understanding of the UK and US markets and cultural nuances

Why join us?

At Y factor, we're a team genuinely excited to create something meaningful. This role isn’t just about Design; it’s about shaping an experience that could make a real difference in the life of people who enter the world of family planning.

Here, you’ll have the opportunity to build something from the ground up, shape our user experience, influence our product direction, and play a key role in our early-stage success.

What we offer

• Direct impact on a product that helps people achieve their family dreams

• Great responsibility for shaping the design direction and user experience

• Flexible work model - work when and where you're most productive, but be online for meetings and onsite whenever needed

• Competitive salary at DKK 35,000 - DKK 45,000 per month based on experience

• Other Benefits - laptop, health insurance, pension, lunch and great coffee

• Central office in Frederiksberg, close to Forum station

• Mission-driven team - work alongside people who genuinely care about our impact

The Application process

1. Submit your application in English by applying here on The Hub, including your LinkedIn, your portfolio showcasing 2-3 mobile app case studies with your design process, and answer a few questions

2. Intro call (30-45 mins) with our Tech Lead Deyan to asses potential fit

3. Case interview (1.5 hours online) - Present your challenge solution and explain your reasoning, there will be a take-home design challenge (2 hours) shared with you a the week before with a relevant problem from our domain

4. Final Interview (90 min in person) - Final interview

5. Reference Check - Quick chat with your references

6. Offer - Welcome to Y factor!

We aim to complete the entire process within 4-5 weeks.

Start Date: As soon as possible

We're excited to welcome a passionate product designer to help us create a platform that will positively impact many lives. If you're ready to take on this challenge and contribute to a meaningful cause, we'd love to hear from you!