As a Lifecycle Marketing Lead (B2C), you are driving Singa's B2C growth by communicating with singers across the Singa consumer apps in different lifecycle stages by email, in-app messages, and mobile notifications. Your mission is to identify opportunities for scalable engagement, optimise our communication flows, and deliver measurable business impact. By leveraging data, testing, and marketing automation, you’ll help build a sustainable growth engine that fuels and accelerates Singa’s expansion.
Location: Helsinki
Team: Marketing
Reports to: CMO
Salary range: 4500-5500€
Location: Helsinki
Working practice: Hybrid
Benefits: Standard
Contract Options: Full-time
Own the customer lifecycle marketing strategy for Singa’s consumer apps, covering onboarding, activation, engagement, and retention stages.
Plan, build, and optimize campaigns across email, in-app messaging, and push notifications to reach the right singers at the right time with the right message.
Develop and manage automated lifecycle flows (onboarding, free-to-premium, reactivation, retention, and loyalty).
Run continuous experimentation. A/B tests, messaging variations, offer structures, and channel mix to incrementally improve engagement and conversion rates.
Collaborate cross-functionally with product, design, content, and analytics teams to ensure communications are aligned, personalized, and impactful.
Leverage insights from data and customer behavior to inform strategy, prioritize opportunities, and measure the effectiveness of campaigns.
Report on performance of lifecycle communications, tying results directly to engagement and revenue outcomes.
Objective: Test and iterate toward a sustainable growth engine
Key Results:
Increase special Premium offer activations
Improve free-to-premium conversion rate
Grow active premium singers influenced by engagement comms
4–6+ years of experience in B2C lifecycle marketing, CRM, or marketing automation, preferably within SaaS, apps, or consumer tech.
Deep experience with email, push, and in-app marketing platforms (Iterable experience is a plus).
Strong analytical skills and ability to interpret data to inform strategy and optimize campaigns.
Creative mindset with an eye for crafting engaging, personalized, and impactful messaging.
Hands-on experience with A/B testing and campaign optimization.
Fluent in leveraging AI tools in their day-to-day work to boost performance and quality
Proactive, results-driven, and comfortable leading initiatives independently while collaborating across teams.
Passion for music and singing is a plus!
We value diversity and encourage applicants from different backgrounds to apply.
If this sounds like you, come join us in spreading the joy of singing! Please send us your CV and answer the questions in the application form.
We review applications already during the application period and will fill the position as soon as we find the right person, so we encourage you to apply quickly. Our recruitment process includes interviews as well as a take-home assignment.
For security reasons, we only process applications submitted through our recruitment system. The application period ends on October 31, 2025.
This job comes with several perks and benefits