We are Kjeldgaard’s Skincare — a fast-growing DTC skincare brand developing and selling luxurious skincare products to women and men aged 40+.

The brand was founded by professional dancer Morten Kjeldgaard, known from the Danish TV show “Vild med dans” (Dancing with the Stars).

We are now looking for a Growth Marketing Manager who can drive our ad machine forward through daily management of Meta and Google Ads, while also leading the daily creative process by managing our marketing team to ensure that new content is constantly developed and tested for scalable growth.

Your Responsibilities

• Ensure effective daily management, optimization, and scaling of Meta + Google Ads with clear CAC/ROAS goals.

• Lead and manage the creative process: from idea and script to final ads, funnels, and landing pages.

• Plan and execute continuous tests (hooks, angles, formats) to identify and scale winners.

• Ensure that copy, visuals, and videos are developed, proofread, and translated at high quality and on time.

• Monitor and optimize funnels, advertorials, quizzes, and email flows.

• Analyze results, make quick decisions, and deliver clear recommendations.

• Prepare and present a weekly performance overview (CAC, ROAS, AOV, creative tests, funnels).

We Expect You To

• Speak and write fluent Danish.

• Have at least 3 years of experience with Meta + Google Ads for DTC/e-commerce brands.

• Have proven team management experience in marketing or creative.

• Have experience in developing and leading creative processes behind ads and campaigns.

• Show results where you have achieved or exceeded CAC/ROAS goals.

• Be both data-driven and creatively minded.

• Have strong project management skills and be able to juggle multiple tests and projects simultaneously.

It’s a Plus If You

• Have experience with Klaviyo or similar email platforms.

• Have worked with email marketing and flows (e.g., abandon cart, competitions, quizzes, surveys, upsells / order bumps, post purchase).

• Have experience with conversion rate optimization (CRO) and landing pages.

• Have experience with WooCommerce.

• Have experience in beauty/skincare or with the 40+ female target group.

• Have worked with direct response copywriting.

30/60/90 Plan

• 30 days: Get to know the brand, target audience, and team workflows. Audit accounts, set baseline KPIs, and plan the first creative test cycle.

• 60 days: Establish a fixed structure for creative testing (2–3 cycles/week), launch the first new funnel/lander, and begin seeing improvements in CAC.

• 90 days: Have a self-sustaining test and reporting system in place. Scale winners, expand the funnel portfolio, and work toward set ROAS goals.

What We Offer

• Competitive salary (depending on experience, with potential for performance-based bonus over time).

• Fully remote position, with overlap in EU/Asia time zones.

• Freedom to implement your ideas and ownership over the entire growth engine (decisions are, however, made in close dialogue with the founder).

• Opportunity to grow into a Head of Growth role as the brand scales.

• Become a key player in a rapidly growing brand within a hot market.

How to Apply

Please send us:

• CV + LinkedIn profile.

• An example of ad copy in Danish that you have written yourself.

• 2–3 examples of campaigns you’ve worked on (budget, CAC/ROAS, and how you tested creatives).

• A short presentation: either a 2-minute Loom video (in Danish) or a written answer explaining how you would lower CAC over the next 30 days.

Shortlisted candidates will be invited to complete a paid test assignment (creative test plan + funnel brief).

Danish Version:

Vi er Kjeldgaard’s Hudpleje — et hurtigt voksende DTC-hudplejebrand, der udvikler og sælger luksuriøs hudpleje til kvinder og mænd 40+.

Brandet er lanceret af den professionelle danser Morten Kjeldgaard, kendt fra TV2-programmet “Vild med dans”

Nu søger vi en Growth Marketing Manager, der kan drive annoncemaskinen fremad gennem daglig styring af Meta- og Google-annoncer, og samtidig lede den daglige kreative proces ved at styre vores markedsføringsteam, så der konstant udvikles og testes nyt indhold, der kan skalere

Dit ansvarsområde

• Sikre effektiv daglig styring, optimering og skalering af Meta + Google Ads med klare CAC/ROAS-mål.

• Lede og styre den kreative proces: fra idé og manuskript til færdige annoncer, funnels og landingssider.

• Planlægge og gennemføre kontinuerlige tests (hooks, vinkler, formater) for at finde og skalere vindere.

• Sørge for at tekster, visuals og videoer bliver udviklet, korrekturlæst og oversat i høj kvalitet og til tiden.

• Overvåge og optimere funnels, advertorials, quizzer og e-mail flows.

• Analysere resultater, tage hurtige beslutninger og levere klare anbefalinger.

• Udarbejde og præsentere et ugentligt performance-overblik (CAC, ROAS, AOV, creative tests, funnels).

Vi forventer, at du

• Taler og skriver flydende dansk.

• Har minimum 3 års erfaring med Meta + Google Ads for DTC/e-commerce brands.

• Har dokumenteret erfaring med teamledelse i marketing eller creative.

• Har erfaring med udvikling og ledelse af kreative processer bag annoncer og kampagner.

• Kan vise resultater, hvor du har ramt eller overgået CAC/ROAS-mål.

• Er både data-drevet og kreativt tænkende.

• Har stærke projektleder-evner og kan holde flere tests og projekter kørende på samme tid.

Det er et plus, hvis du

• Har erfaring med Klaviyo eller lignende e-mailplatforme.

• Har arbejdet med e-mail marketing og flows (f.eks. abandon cart, konkurrencer, quiz, surveys, upsells / order bumps, post purchase).

• Har erfaring med konverteringsoptimering (CRO) og landingssider.

• Har erfaring med WooCommerce.

• Har erfaring i beauty/skincare eller med målgruppen 40+ kvinder.

• Har arbejdet med direct response copywriting.

30/60/90 Plan

• 30 dage: Sætte sig ind i brandet, målgruppen og teamets arbejdsgange. Audit af konti, baseline KPI’er, og plan for første creative test-cyklus.

• 60 dage: Etablere fast struktur for creative testing (2–3 cycles/uge), første nye funnel/lander lanceret, begynde at se forbedringer i CAC.

• 90 dage: Have et test- og rapporteringssystem, der kører selvstændigt. Skalere vindere, udvide funnel-porteføljen og arbejde mod fastlagte ROAS-mål.

Vi tilbyder

• Konkurrencedygtig løn (afhængig af erfaring, med mulighed for performance-bonus på sigt).

• Fuldt remote stilling, med overlap til EU/Asien tidszoner.

• Frihed til at implementere dine idéer og ejerskab over hele vækstmotoren (beslutninger tages dog i tæt dialog med founder).

• Mulighed for at udvikle dig til Head of Growth i takt med brandets vækst.

• At blive en nøgleperson i et brand med massiv vækst i et hot marked.

Sådan ansøger du

Send os:

• CV + LinkedIn-profil.

• Et eksempel på annoncecopy på dansk, du selv har skrevet.

• 2–3 eksempler på kampagner, du har arbejdet med (budget, CAC/ROAS, samt hvordan du testede creatives).

• En kort præsentation: enten som 2-minutters Loom-video (på dansk) eller som skriftlig besvarelse (max 300 ord), hvor du forklarer, hvordan du ville sænke CAC de næste 30 dage.

Kandidater på shortlisten inviteres til en betalt testopgave (creative test plan + funnel-brief).