Growth, GTM & Content Generalist

We’re looking for our first in Growth, GTM & Content. This is not a narrow marketing role — it’s broad, experimental, and hands-on. You’ll own metrics, test campaigns, run experiments, and play across growth levers.

At Uniconomic, we’re building the next-generation finance platform that replaces fragmented tools with one unified system. To scale faster, we’re looking for a Growth & Content Generalist who can run growth experiments, own metrics, and produce sharp content that drives leads and builds credibility.

This is not a narrow specialist role. In the early stage, you’ll work across growth, GTM, content, and SoMe—later we’ll build a team of specialists around you.

What You’ll Be Doing

• Own growth metrics (CAC, funnel conversion, pipeline generation)

• Run demand-gen campaigns, growth hacks, and product-led growth experiments

• Create and own SoMe content for:

  • Founder LinkedIn

  • Uniconomic company page

  • Founders & Finance podcast

• Operate, publish, source guests for our company podcast

• Operate and help out with our upcoming live-events

• Write and publish blog posts, case stories (with customers), and credibility content (testimonials, social proof, PR angles)

• Design and package content (case PDFs, decks, visuals) in Figma/Adobe

• Act as point of contact with our marketing agency

• Help develop and manage our website in HubSpot

• Coordinate newsletters and other marketing activities

• Work closely with sales & product to align messaging and drive demand

What We Expect From You

• 3–5+ years of experience in growth/marketing, ideally in SaaS or fintech

• Strong copywriting skills: sharp, clear, and pain-driven

• Ability to design and package content from idea → draft → publish

• Data-driven mindset, comfortable with funnels and analytics

• Broad generalist profile who thrives in a startup environment—fast execution and flexibility over narrow focus

• Experience in B2B SaaS/fintech is a plus, but not required

• Based in Denmark (Southern Jutland ideal, remote within DK possible)

What You’ll Get

• Autonomy to shape and run experiments across growth and content

• Direct ownership of the founder’s and company’s external voice

• Clear path toward a Head of Growth/Marketing role as we scale

• Competitive compensation and high responsibility from day one

• Perks: remote flexibility, pension plan, healthcare insurance, parental leave, new gear, free coffee/tea

Our Hiring Process

We keep it short and practical. As the final step, we ask shortlisted candidates to complete a 4–5 hour home assignmentto show their approach.