Are you interested in expanding marketing effectiveness on a large scale? Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing, Sales, and RevOps.
We’re looking for a Senior Marketing Business Partner to join our Revenue Operations team in Helsinki or Dublin.
Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights
Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue
Full-Funnel Measurement & Optimization
Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline
Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages
Analysis & Business Reviews
Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends
Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership
Database & Communication Governance
Oversee database management and ensure campaign readiness through clean, structured contact data
Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)
Scoring Models & Automation
Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals
Ensure scoring models align with sales-readiness and campaign strategy
System Integration & Attribution
Manage HubSpot–Salesforce integration and ensure smooth lead handoffs and campaign attribution
Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline
Marketing Infrastructure & Data Governance
Ensure consistency in campaign tagging, UTM governance, and reporting across platforms
Partner with Marketing Ops and RevTech to automate processes and scale performance analytics
3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment
Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
A deep understanding of demand generation, funnel strategy, and lifecycle marketing
Experience with lead scoring, attribution frameworks, and campaign automation
Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices
A comprehensive salary package that includes equity options
Great work equipment, and home office allowance for those working in our fully remote locations
Health care benefits and leisure time insurance
An annual 1000 euros of personal learning budget
Sports and well-being allowance
Benefits may vary depending on location.
Hear why our team likes it here at supermetrics.com/careers/life-at-supermetrics.
#LI-Remote / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevel
Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected. If you require any reasonable accommodations during the application or interview process, please do not hesitate to let us know. You can reach us at talentacquisition at supermetrics.com All requests for accommodation will be kept confidential.
Join us on our mission to make data a marketing superpower
Supermetrics is a frontrunner in data integration technology, with 15% of global advertising spend reported through our products.
We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and Nestlé. Since our founding in 2013, we've grown profitably to reach 750K+ users and over 60M€ in annual recurring revenue.
We're a team of 360+ growth-minded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team.
Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and action-oriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.
We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully.
It all started with a Google t-shirt... Read the rest of our growth story at supermetrics.com/about.
This job comes with several perks and benefits