Nofence is a Norwegian scale up who has built the world’s first virtual fencing solution for livestock. As we aim to revolutionise livestock management we will need a top-notch UX Researcher to dive deep into the minds of farmers and their day to day lives with new innovative technologies. At Nofence, we’ve built the world’s first virtual fencing solution for livestock, and we’re just getting started. To bring user insight even closer to the heart of everything we do, we’re now looking for a passionate UX Researcher to join our growing cross-functional teams.

If you’re endlessly curious, skilled at uncovering human needs, and thrive on translating real-world observations into powerful insights and communicating those in ways that stir product teams to action. Then this is your field. Literally.

With over 8,000 customers in Norway and growing markets in the UK, Spain, and the US, we’re scaling fast. To support smarter product development, we’re now looking for a UX Researcher to join our Experience team in Norway.

This role is based in Oslo and involves regular travel to farms across the country and abroad. You’ll work closely with product, design, software and hardware teams to uncover deep user insight and bring the realities of farm life into the heart of how we build.

About the role

You’ll be responsible for understanding what farmers truly need. Not just through interviews or surveys, but by joining them in their context, observing how they work, mapping the full journey of their interaction with our products and identifying gaps and opportunities for us to explore.

This is a strategic research role grounded in hands-on fieldwork. You’ll help uncover what we don’t yet know, highlight friction points across farm operations, and deliver clear, practical insights that influence how we build. From collar setup to pasture planning and app troubleshooting, you’ll capture the reality of our users’ routines and feed that directly into our product and design decisions.

The main responsibilities for this role will be:

• Plan and conduct user research using a variety of qualitative and quantitative methods, interviews, surveys, usability testing, field visits, you name it.
  
• Create personas, journey maps, and service blueprints to inform design and product strategies.
• Identify and help prioritise user problems, distilling complex behaviors and environments into clear insights that influence product and design decisions.
  
• Own research operations, from participant recruitment and study planning to synthesis and reporting.
  
• Advocate for users, ensuring their voices are clearly heard throughout the development process and share easy-to-access and understand findings for the whole company to build empathy with our customers.
  
• Collaborate cross-functionally with UX designers, product managers, developers, data scientists and customer support.
  
  

About you

You’re passionate and interested. You’re a context translator, a clear communicator, and a collaborative problem solver. You’re comfortable in unpredictable environments and skilled at extracting clarity from complexity. You’re willing to travel, spend time on farms, and engage directly with users in their environment. You take pride in making research accessible, and you know how to present insights clearly through impactful syntheses, user journeys, flows, and visual mappings that teams can immediately use.

The right candidate is preferred to have the following qualifications:

- Relevant degree in HCI, anthropology, design, UX, ID or similar.

- 3+ years of hands-on UX research experience with digital products (bonus if you’ve -worked on hardware or physical/digital ecosystems).

- Deep knowledge of user-centric design principles and UX methodologies.

- Strong communication skills: You make the complex simple and the invisible visible.

- Confident with tools like Maze, Dovetail, Hotjar, Optimal Workshop, and Figma, or similar.

- Fluent in English (our company language) and Norwegian; bonus if you speak Spanish.

- Comfortable working in a fast growing and changing scale-up.

- Experience or passion for rural, agricultural, or field-based user research is a huge plus.

- A full EU/Norwegian driving license.

What You’ll Be Doing

- Plan and conduct research using a range of methods. This includes interviews, surveys, usability testing, and especially in-field visits to farms

- Observe and document end-to-end user journeys across both physical and digital touch-points

- Identify and prioritise user challenges, distilling complexity into clear, visual insights

- Lead research operations from recruitment through to synthesis and communication

- Share your findings in ways that are easy to absorb across the company. This may include journey maps, service blueprints, highlight reels, or short summaries

- Work closely with UX designers, product managers, developers, data scientists and support teams to ensure user needs are clearly represented

- Prototype and test early concepts to learn quickly and reduce risk

- Help the team ask better questions before building and support informed trade-offs

We are looking for someone who is:

- Curious and empathetic, you care deeply about people and their lived realities.

- Comfortable with ambiguity, your research will often illuminate what we didn’t know we didn’t know.

- Collaborative, you know research is most impactful when it’s shared and shaped with others.

- Proactive, if you see something broken, you lean in and help fix it.

- Adaptable, at Nofence, things move fast and change often.

- Independent and self-driven

- Efficient and enjoy structure

- Genuinely interested in giving the best user experience

- A team player with a heart for the greater good

What We Offer

- The opportunity to be part of a fast growing scale up that is growing in multiple markets.

- High collaborative environment with multi-disciplinary cross-functional teams.

- A highly skilled international UX and product teams to collaborate with.

- Real user impact: Your insights will directly shape the tools farmers use every day.

- Hybrid working setup, with offices in Oslo, Molde, and Trondheim. We are in the office physically normally 3 days a week.

- A passionate and curious product-led culture that values curiosity over perfection and progress over process.

- Competitive compensation, tools of your choice, and meaningful work with long-term sustainability impact.

About Nofence

Managing livestock has always been a challenge. Humanity has tried everything from herding with dogs to walling the animals in with barbed wire, electric, and wooden fences, but these are costly and time-consuming solutions and often in conflict with the local wildlife. It has also left vast areas of potential pasture overgrown and underutilised.
Until now.

Enter virtual fences.

What started as a small group of farmers and engineers with a big idea has become Nofence – the world’s first virtual fencing solution for livestock. Curious about how it works? Find out more here.

About the team

At Nofence, we are not your typical 9-to-5 gig. We are a dynamic scale-up, where dedication and innovation are the norm, offering great opportunities for your personal and professional growth. We are passionate about product development, animal welfare, farmer welfare and sustainable agriculture. We genuinely believe our grazing technology is the biggest technological change in agriculture since the tractor!

The Experience team is currently a team of UX Designers, Service Designers, Brand designers collaborating with cross functional teams across Nofence. We are excited to add a UX researcher to our team who is not only skilled in researching but also embodies the collaborative and friendly spirit of Nofence. We believe in seeing results fast and with us your work won't be lost in the bureaucratic shuffle. You'll witness the immediate impact of your contributions in real-time!

Be part of a team that’s always looking forward, where your ideas and creativity are not only welcomed but also essential to our mutual success!

About the Application

Are you ready to change pasture? After all, the grass is sometimes greener on the other side. Also, just like the soil needs a balanced diversity of nutrients to thrive, a company needs a diversity of hearts and minds. We are an equal opportunity employer!

We will evaluate candidates continuously. If you have any questions about Nofence or regarding the application, please send an application with any questions.