Job Title: Head of Marketing

Location: Copenhagen, Denmark

Type: Full-time

About Confect

Confect is a fast-growing B2B SaaS startup based in Copenhagen, helping some of the world’s largest eCommerce companies and agencies - like IKEA, Intersport, JYSK, Audi, and Skechers - get better results from their dynamic product ads on platforms like Meta. Now, we’re looking to scale even further, and we need you to help us get there.

The Role

We’re looking for a Head of Marketing to take ownership of Confect’s brand, acquisition, and content strategy. You’ll be responsible for bringing new high-value companies into the funnel, while supporting existing customers through strong communication, educational content, and internal alignment.

You’ll collaborate closely with our other leaders, our vendors and other departments to make sure marketing delivers across the entire customer journey - from first touch to long-term retention. You’ll be reporting to our CEO.

What You'll Do

• Lead and support the marketing team - run weekly meetings, 1:1s, and use our Performance Development System to keep people motivated and growing.

• Lead a small but high-impact marketing team (currently 2 people), with plans to grow as we scale. Ensure the team stays aligned with company goals, OKRs  and KPIs

• Drive marketing initiatives that generate awareness and attract high-fit companies to the platform

• Create a team environment where communication is open, expectations are clear, and you’re seen as the go-to person.

• Ensure a consistent, high-quality brand voice across all touchpoints and channels.

• Produce and distribute educational content (articles, case studies, videos, emails, social) to position Confect as the leader in catalog ad design.

• Manage the company website to keep messaging clear, impactful, and aligned with customer needs.

• Collaborate with other teams - especially Product and our Success teams - to align on shared goals like reducing churn or improving user experience.

• Help shape the culture - run efficient meetings, keep communication respectful, and foster a positive, productive work environment.

• You’ll also own the marketing budget and headcount planning, making smart investments in both people and spend as the team grows.

Who You Are

• You’ve built or scaled marketing in a B2B SaaS or eCommerce tech company

• You think like a strategist and act like a builder - comfortable setting direction and getting hands-on

• You know how to craft a brand people trust and run campaigns that move the needle

• You’re a natural leader - clear, curious, and not afraid to take bold bets

• You’re data-informed and always looking for the next edge

• You thrive in fast-paced, collaborative environments where speed matters

• Based in Copenhagen or willing to relocate.

What’s In It For You?

• Own the marketing roadmap for a product used by global eCommerce giants - expanding into new markets, building a category-defining brand, and scaling a high-performing marketing team from the ground up

• Work with a small, agile, and ambitious team.

• Make a tangible impact on growth, customer experience, and market leadership.

• A flat structure and performance-focused environment.

• Competitive salary and perks, plus a central Copenhagen office. Enjoy daily snacks, drinks, and a lunch program, access to our performance development system to grow your skills, regular social activities, and a supportive, ambitious team culture.

What To Expect From The Hiring Process?

Intro Call (20–30 mins) A quick chat with someone from our team to learn more about you, your background, and what you're looking for. You’ll also get a chance to ask questions about us.

Interview + Case Study (30–45 mins) A deeper conversation about your experience and how you approach marketing. We’ll also go through a short case study together - designed to be realistic and collaborative, not too homework-heavy.

Walk & Talk with the Founders (30–45 mins) An open conversation about vision, company direction, and your role in shaping our next phase of growth. Less formal, more strategic - we want to explore how we build something great together.