About Bokio & The Role

Bokio is an ever-evolving SaaS company that offers accounting software, financial services and a range of other services to small businesses. By digitizing and automating ongoing accounting, we are helping entrepreneurs and accounting firms in Sweden to streamline their operations. With an international team of 80+ employees in Gothenburg and Stockholm, we are now looking for a Marketing Lead for our Marketing team located in Gothenburg.

As our Marketing Lead at Bokio, you’ll be responsible for identifying and understanding trends and insights, levering data, and executing marketing projects across our paid and owned channels with the primary objective of increasing conversion throughout the customer journey. Understanding the importance of the product-market fit and having a genuine interest in identifying and communicating value to current and potential customers is at the core of this position.

This is a cross-functional role where you’ll as a part of the marketing team will work closely with the business, onboarding, and product teams within Bokio to collaborate on optimizing user onboarding and increasing activation, feature engagement, and user retention.

Responsibilities

• Set and execute on marketing strategies, including Go-To-Market strategies for products and features, in order to drive business results and adoption.

• Manage, ideate, and execute on marketing campaigns by coordinating specialists and partners for content creation and distribution.

• Understand how customer product usage can be optimized by seizing opportunities and executing continuous iteration of the content presented on our website, landing pages, and emails.

• Build and maintain excellent relationships across the organization (e.g., with product managers, developers, and researchers).

• Approach marketing in a data-first way, leveraging our current insights and data stack, as well as identifying new possibilities to use data in valuable ways.

• Leverage Hubspot to create tailored marketing automation processes along the entire customer journey, with the goal of increasing conversion throughout the funnel.

About you

We think you have broad marketing knowledge spanning performance marketing, branding, and media. Proficiency in working with flows and automations in HubSpot or similar CRM systems. To thrive in this role you should be comfortable with numbers and conducting analyses, possessing the ability to interpret and leverage data from different sources for marketing purposes.
Working in marketing in a product-driven organization, you should possess the ability to identify products and features respective market fit, to then create and execute on strategies and campaigns that help the products & features find its’ audiences. Further, you take an interest in the journey to become a customer, and understand how to leverage data to optimize volume and conversion rate across the entire journey.

What you’ll bring to the role

Excellent Communication Skills

• Written and verbal communication, e.g. ability to present data insights in a clear and understandable way.

Broad Marketing Knowledge

• The ability to understand the relationship between branding activities, performance marketing, and creative.

• You're comfortable making decisions on marketing strategy directions and media buying across the funnel.

Comfortable with analytics & working in a data-driven approach

• Analytical mindset.

• Strong understanding of data - what we have available, our potential opportunities, and future needs.

• Data quality & quantity - ability to understand how to maximize both aspects.

Experience with HubSpot or other CRMs

• Improving data and utilizing it effectively, managing automations and workflows.

Structure and project management

• Ability to take initiative and lead cross-team projects.

It’s considered a bonus if you:

• Have understanding of the Bokio product or the field of accounting

• Experience working in SaaS environment

• Marketing automation experience

• Experience in managing requirements for agencies and partners

• Prior leadership experience

• Experience in content management systems (e.g. Umbraco, WordPress)

What we have to offer

• A diverse workplace, with skilled and kind people from all over the world.

• A community of 5000+ Product Development professionals in fellow companies of Visma Group with active guilds in Software Engineering, AI/ML, Cyber Security, Product Design, Product Management etc.

• We invest in your growth and learning by weekly dedicated learning time, training budget, learning platforms etc.

• Flexible working hours and freedom to weekly work in hybrid-remote setup.

• Awesome offices in central Gothenburg & Stockholm. 

• 30 days vacation, comprehensive wellness grant, pension according to ITP levels and other benefits.

Life at Bokio

You are welcome at Bokio for who you are, no matter where you come from or what you look like. Our platform is for everyone, and so is our workplace! We cherish a culture at Bokio where empathy, diversity, respect and courage are front and center. Get a glimpse of what we are up to on our Instagrams: Life at Bokio and Bokio App.

Please note that Bokio conducts background screenings as a final part of all employment processes; detailed information will be shared closer upon or per request.