Objective

The student worker will support lead generation efforts by engaging potential customers through LinkedIn and email. The goal is to generate X-amount of leads per month by initiating conversations, following up, and responding to inbound inquiries.

Key Responsibilities (prioritized)

1. Inbound Inquiry Handling (Responding to incoming requests)

   • Engage with individuals who reach out via the website or LinkedIn.

   • Provide initial responses, follow up on unanswered inquiries, and schedule meetings where relevant.

2. Ongoing Follow-Ups & CRM Integration

   • Maintain structured follow-ups for all conversations to maximize conversions.

   • Log interactions and outcomes in HubSpot CRM.

   • Ensure smooth scheduling of meetings through the designated process.

   • CRM: automation and system improvements

3. Engagement Outreach (Engaging with users who interact with atSpiro content)

   • Connect with people that engage with atSpiro’s LinkedIn posts. Schedule meeting if they're interested.

   • Track and categorize interactions from three sources:

     • atSpiro company posts and followers.

     • LinkedIn group discussions.

     • Paid marketing campaign engagement.

4. Cold Outreach (Proactive outreach to potential customers)

   • Identify and connect with individuals who fit atSpiro’s Ideal Customer Profile (ICP), even if they are not familiar with the company or ShakeReactor.

   • Use LinkedIn Sales Navigator to find relevant prospects based on industry, role, and engagement criteria.

   • Initiate and manage follow-ups systematically until a response is received.

Onboarding & Training

The intern will receive training and resources to ensure a smooth start. This includes:

• LinkedIn Sales Navigator Setup: How to define ICP searches and assess profile relevance.

• Messaging Playbook: Templates and strategies for cold outreach and reaction-based engagement.

• FAQ & Knowledge Base: How to respond to technical and product-related questions using the atSpiro “Cheat Sheet”, and how to add inquiries.

• Inbound Handling Guide: Best practices for responding to inquiries and scheduling meetings.

• CRM & Communication Workflow: How to log interactions in HubSpot and track engagement.

• Technical Setup: Email, LinkedIn access, and other necessary accounts.

• Tracking & Reporting: Hours spent, how many leads from each channel.

Expected Monthly Hours

These tasks are expected to require 50–60 hours per month.