Position Overview

In order to assist Coursfy's marketing and branding initiatives, the Video Editor will be in charge of producing captivating and aesthetically pleasing content. This position entails creating and editing top-notch video content for a range of digital platforms in addition to designing social media visuals, ads, landing sites, and branded materials. Strong creative abilities, an eye for design, and prior experience in branding, visual storytelling, and multimedia content development are all desirable qualities in a candidate.

Key Responsibilities

• Visual Design and Branding 

• Create eye-catching marketing collateral, such as landing sites, digital ads, and social media graphics.

• Produce branded materials that complement Coursfy's visual identity, including presentations, email templates, ebooks, and promotional materials. 

• Create animations and infographics to enhance audience engagement and clarify difficult ideas. 

• Assure brand coherence throughout all design components while upholding Coursfy's design standards and style guide.

Video Production & Editing

• Edit webinar recordings, social media clips, course trailers, and promotional videos for YouTube, TikTok, and Instagram Reels. 

• Create animations, transitions, and motion graphics to improve video storytelling. 

• Make sure that video material is optimized for a range of digital platforms, resolutions, and formats. 

• Work together with the marketing and content teams to create captivating multimedia campaigns.

Collaboration & Innovation

• Collaborate closely with community managers, content writers, and marketers to match campaign goals with visual components. 

• Keep abreast with new design tools, trends, and best practices to improve creative output throughout time. 

• To increase audience engagement, contribute creative ideas for marketing campaigns, social media plans, and website upgrades.

Performance & Optimization

• Test and improve visual content for conversion by examining user input and engagement metrics. 

• To increase the effectiveness of marketing, modify and repurpose current design materials. 

• Make sure that all visual content is user-centric, accessible, and mobile-friendly. 

• The necessary abilities and credentials 

• Proficiency in Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects. 

• Excellent portfolio demonstrating proficiency in video production, branding, and marketing materials. 

• Proficiency in producing captivating animations, infographics, and visual narratives. 

• Proficiency in typography, composition, color theory, and user experience (UI/UX) design. 

• The capacity to oversee several projects in a hectic setting while adhering to deadlines.

• Excellent attention to detail and a sharp sense of the aesthetics of contemporary design. 

• An additional benefit is having prior experience creating web layouts and UI/UX designs.