Position Overview

The Partnership & Affiliate Manager will be in charge of creating and overseeing strategic alliances that propel Coursfy's user base and brand expansion. To increase the platform's visibility in the e-learning and knowledge-sharing sector, this position necessitates proficiency in affiliate marketing, influencer outreach, and relationship building. To guarantee that business goals are fulfilled, the ideal applicant should possess strong networking and negotiating abilities in addition to the capacity to evaluate and maximize partnership performance.

Key Responsibilities

• Development and Management of Partnerships 

• To improve Coursfy's brand visibility, find, cultivate, and preserve strategic alliances with affiliate marketers, industry partners, and influencers. 

• Create and oversee partnerships with corporations, educational institutions, and industry experts to develop marketing campaigns that benefit all parties. 

• To guarantee alignment with Coursfy's objectives and optimize value for all parties involved, negotiate cooperation agreements. 

• Create co-marketing initiatives with partners to increase brand trust, user engagement, and acquisition.

Affiliate Marketing Program Management

• Create, put into action, and oversee affiliate marketing initiatives to reward recommendations and draw in new instructors and students.  Find and hire educators, content producers, and affiliates who can successfully market Coursfy. 

• Assist affiliate partners continuously, making sure they have the tools, marketing collateral, and rewards they need to increase conversions. 

• Track commission structures, keep an eye on affiliate performance, and adjust payout tactics to maximize return on investment (ROI). 

• Monitoring and Improving Performance

• Monitor and evaluate affiliate and partnership performance indicators, such as revenue contributions, conversion rates, and referral traffic. 

• Determine what needs to be improved and put plans in place to maximize the efficacy of the collaboration and its potential for expansion. 

• Create reports on a regular basis that include information and suggestions for enhancing affiliate marketing and partnerships. 

• To keep a competitive edge, be abreast of market developments, rival tactics, and new alliance prospects.  The necessary abilities and credentials 

• Excellent relationship management, networking, and negotiating abilities, with the capacity to form and preserve worthwhile alliances. 

• Proven expertise in developing strategic partnerships and affiliate marketing in the e-learning or digital marketing sector. 

• The capacity to evaluate performance information and make data-driven choices to maximize affiliate and partner involvement. 

• Strong presenting and communication abilities, as well as the capacity to collaborate and exert influence. 

• Knowledge of marketing automation software, CRM tools, and affiliate tracking platforms.

• It is desirable to have knowledge of the SaaS or e-learning sectors.