Chief Marketing Officer

Salary Unpaid

Equity To be negotiated

🚨 We're Hiring: Chief Marketing Officer (CMO) 🚨

Ready to roll into something big? Let’s Roll seeks a Chief Marketing Officer (CMO) to take our community and growth to the next level! We're a passionate, bootstrapped startup bringing roller skaters together globally, and now we need YOU to help scale our app and community.

⚠️ This role is part-time and sweat equity-based during our bootstrapping phase, perfect for someone looking to contribute while juggling other commitments. A minimum time investment of 30 hours per month is expected. 🚀

🌟 What You’ll Be Doing:

Lead Social Media Strategy: Oversee our Instagram (12k+ followers), TikTok (6k+ followers), YouTube, and Facebook platforms. Manage our vibrant Facebook group of 2,000+ skaters.
Community Management: Be the heart of our community! Engage directly with users, lead fun initiatives, and drive word-of-mouth growth.
Content Creation: Create buzz! From video production to viral social media strategies, your flair for capturing the roller skate lifestyle will help us bring new users on board.
Influencer & Affiliate Partnerships: Build and run an affiliate-style marketing program with key influencers, roller skate coaches, trainers, rinks, and businesses. Help them push Let’s Roll to their followers through exciting incentives.
Growth, Growth, Growth: Your main mission is to grow the app’s user base through creative marketing strategies, social media, and partnerships with skaters and creators.

🎯 Skills & Experience We’re Looking For:

Social Media Wizard: You know how to build, engage, and grow social media followings across Instagram, TikTok, and Facebook.
Community Builder: You’re a natural at fostering connections online and in real life, with a deep understanding of how to energize and manage a community.
Roller Skating Enthusiast: Ideally, you skate or have a strong network in the roller skate world. You’ll be involved with content creation, so knowing the culture is a huge plus!
Video Production Skills: Strong video creation and editing skills will be key to telling the Let’s Roll story. Bonus points if you’ve created viral content before!
Viral Communication: You have a knack for creating shareable, engaging content that generates excitement and action.
Affiliate & Influencer Outreach: You’re skilled at recruiting influencers, building creator partnerships, and developing affiliate marketing programs.
Hands-On Doer: You're not afraid to dive into the details—outreach, content, direct conversations—you’ll handle it all with energy and creativity!

Why Let’s Roll?

We’re a passionate, tight-knit startup that’s remote and highly flexible. We operate in an asynchronous work environment, so you can be anywhere in the world and set your own hours. This role is part-time, so you can balance it with other work while helping build something amazing from the ground up.

Let’s Roll is all about the skating community, spreading good vibes, and connecting skaters from around the globe. If you're passionate, independent, and eager to be part of something that’s growing from scratch, this is the perfect fit! 😎

For more information or questions please contact us at hey@lets-roll.app or phone number +4529807333

Perks and benefits

This job comes with several perks and benefits

Remote work allowed

Unlimited holiday

Social gatherings

Equity package

Work life balance

Mental health support

See all 8 benefits

Working at
Let's Roll

See company profile

Let’s Roll connects the global roller skating community in a social network built for roller skating. Our goal is to gather all the roller skaters, all the skate spots, and all the knowledge of the community in one place. The Let's Roll app tries to take on some of the key problems facing skaters all over the world: Where do I skate, who do I skate with, and how do I progress in my skills? We try to combine these elements, into an exercise tracker, focused on roller sports and specifically roller skating. We want to collect and share the collective knowledge of the global skate community using modern GPS tracking, to locate all the best skate locations for different styles around the world, and we want to make it easy for skaters to connect with others in their area. Finally, we want to create a resource for learning new moves and tricks and make it easy to track progress and unlock new abilities as a skater. We are friends, roller skaters, and tech nerds from Ukraine and Denmark who have banded together to create the Let’s Roll App. We love the skating community and how roller skating brings joy to people, and we believe the best ideas are created when you listen to the people you want to service. For that reason, the Let’s Roll app has been built with direct involvement from a growing community of skaters from day one.