Salary Competitive

About Bower

🌍 Join us in Becoming the World's First Impact Tech Unicorn! 🦄

At Bower, we are more than just a tech company; we are a force for impact, propelled by a vibrant company culture rooted in our core values: playfulness, heartfelt commitment, boldness, and authenticity. Our mission is to transform the world, one recyclable at a time. Join our rapidly growing scale-up, where we boost and reward recycling habits through our AI-powered mobile app. If you're passionate about creating user engagement and leaving a meaningful environmental and social imprint, we want you on our team!

Role Overview:

As the CRM Manager at Bower, you'll drive our multi-channel communication efforts and product-led growth strategies across various markets. Utilizing Braze or similar, you'll design engaging communications that drive user activation, boost engagement, and increase retention. In this role, you'll be an essential part of Bower's marketing team, directly reporting to the Head of Marketing, and work in close collaboration with the product development team.This on-site role is based at Bower's headquarters in the vibrant Norrsken House, Stockholm.

Key responsibilities:

  • Execute our user communications and marketing automation strategy across different markets.

    Create and launch multi-channel communications using Braze or similar, including emails, push notifications, and in-app content.

    Manage our newsletters and in-app campaigns from creation to analysis, continuously seeking improvement.

    Collaborate closely with the product team to implement a continuous test-and-learn approach.

    Oversee projects within product-driven marketing to expand and retain our user base.

    Analyze campaign performance and deliver actionable insights.

    Leverage the full potential of Braze, creating user journeys that promote loyalty and engagement.

    Coordinate with cross-functional teams for feature launches and A/B testing.

You would be a great fit for this role:

  • 2+ years of experience in designing engaging user journeys both in form of content creation and technical set-up.

    Proficiency with CRM tools, such as Braze & Hubspot

    Experience from analytics tools like Mixpanel, or Google Analytics.

    Demonstrated success in creating communication that boosts user engagement.

    Familiarity with digital environments, highly meritorious if experienced form apps.

    Fluent in both Swedish and English.

    Startup experience or readiness to thrive in a dynamic setting.

    A strong analytical mindset with a passion for making a difference.

    Thriving in fast-paced environments and motivated by the opportunity to shape our future journey.

Step into a role that not only elevates your career but makes the world a better place. 

Join Bower today!

Bower aims to attract, recruit and retain a diverse, inclusive and creative workforce to give us the best opportunity to develop and grow. We actively encourage applications from all groups and communities. If you’re not sure that you meet all of the requirements for the role, we still encourage you to apply.

For more information or questions please contact us at

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Free friday beers
Free friday beers

Friday is something special, let's enjoy a beer together.

See all 10 benefits

Working at

Bower’s vision is to make recycling a rewarding no-brainer and create a world free from trash. We’re aiming to become the first impact tech unicorn in Sweden, helping +1B consumers make sustainable choices by rewarding them for doing the right thing. We’re a bold and visionary, yet down-to-earth and heart-centered, tech company based in Stockholm. Our mission is to reduce the number of packaging that ends up as trash in nature and increase recycling rates by giving all packaging a value in monetary terms – ”pant” – just like with PET bottles and cans in Sweden. That’s why we’ve developed a world-unique mobile app that rewards recycling of all consumer packaging at regular recycling bins. We are first-movers with global customers such as Procter & Gamble, Unilever and Mondelez, currently operating in Sweden and in USA. We have a revolutionarily scalable business model where the only thing we need to do to scale up to other markets is to pinpoint the GPS coordinates of already existing recycling stations. In cases where we lack this data, consumers upload the stations themselves. We've been on the top lists of both App Store and Google Play in Sweden since we launched in August 2019. Bower is an award-winning startup: - Winners of Norrsken People’s Choice Award 2019 - Winners of Carnegie’s prize Future Entrepreneurs 2019 - Winners of PwC’s prize Social Entrepreneurs of the Year 2018 - Winners of Nordea’s Largest Impact Within 5 Years Check out our rebranding film to get a feel for us:

Read more about Bower

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