We’re looking for an experienced and motivated Head of Marketing to build our marketing function and launch Calori to new heights.

3 key responsibilities in this role

• You’ll have full ownership over our brand and marketing function

• Spearhead our 2024 product launch, engaging pre-order customers effectively and driving growth post-launch.

• Over the next years, you’ll build a marketing team and take Calori to other countries

Requirements

• 3+ years of leading marketing teams or 5+ years of overall experience in marketing

• A solid track record of acquiring customers in B2C markets (marketing products related to health, fitness, wellness, and food is a huge plus)

• Knowing how to build and execute go-to-market strategies in startup environments

• Creating trustworthy brands with stunning content that resonates with our audience on an emotional level

• Launching campaigns and delivering results through both paid and organic channels (Google, Meta, TikTok)

• Collaborating with influencers on effective campaigns and referral programs

• Nurturing our audience into becoming loyal customers through highly personalized email marketing (HubSpot or other)

• Understanding how to make data-driven decisions and optimize campaigns for higher performance

• Understanding the Finnish and Nordic markets (knowledge of Finnish and English is required)

• Expertise in working with a small marketing budget

In this role, you can choose your own tools. You don’t need to know everything, but you need to know how to drive results by overcoming challenges and filling competence gaps. While your background in marketing will influence our decision, it’s only secondary to your vision, ambition, and understanding of our target audience and their true motivations.

This is a full-time role. You can work remotely, although our team is located in Helsinki.

In addition to a growing salary, we’ll offer you generous equity in our startup