Email Marketing Manager

 We’re now looking for a full-time Email Marketing Manager who will help manage our email marketing activity to drive scalable and efficient customer engagement and acquisition through email marketing channels.

About Reva Group

Reva Group is an internet-based company with several well-known brands within the rental property market. We make it easy for home seekers to find landlords in one search. We currently operate in over 25 markets and have great ambitions for the future, where our overriding goal is to become a major international player in the world market for housing rentals. And we are well on our way. We have over 60 employees distributed around the globe.

Responsibilities

• Create and adapt email inbound and outbound strategies to drive conversions

• Set up email campaigns in Customer.io

• Create strong email copies and trendy, conversion-oriented design templates

• Execute A/B testing

• Email addresses health monitoring on a constant basis.

• Pro-actively cooperate with developers for new domains/email addresses set up and any issue from the technical side

• Monitor closely the numbers and critical masses of emails to avoid high spam rate.

• Monitor main KPIS (OR, CR, CTR, BR, UR) in real-time (delivered, open, bounce, etc..) and on a weekly basis.

• Take immediate action and correct measurements when needed.

• Report frequently about successful and unsuccessful A/B testing, including strong subject lines and successful templates.

• Be an active member of the Email Marketing team and participate in daily/monthly meetings.

• Work closely with Developers and Email Marketing Product Owners.

• Monitor the real estate market and competitors for better, cheaper, new, or more efficient tools.

• Actively propose new ideas that can increase conversion to hot leads.

  
  

Key skills and characteristics

• Fluent in written and oral English.

• Extensive proven experience in email marketing in the B2C sector.

• Experience in owning email campaigns in Customer.io (ideally) or a similar ESP system.

• Great copywriting skills that have proven to lead to conversions.

• Strong interpersonal skills and communication ability.

• Strong analytical skills and detail-oriented.

• Ability to evaluate and prioritize initiatives based on context and KPIs.

• Open to other opinions, ability to hear and discuss approaches.

  
  

Minimum Qualifications

• 2+ years’ experience in email marketing, ideally across multiple languages/markets.

• Deep expert, hands-on knowledge of email marketing. Experience with ESP systems.

• Track record of scaling best-in-class paid social campaigns achieving both growth and efficiency targets.

• Strong analytical skills and proficiency with Excel/Google Sheets.

• Highly organized and a strong attention to detail.

• A self-starter who likes to take ownership and can deliver projects effectively within a fast-paced, start-up environment.

We offer a competitive salary, remote working, a great team, and a supportive working environment to grow and develop.