Product design and development for patented toy concept with Toy2 (royalties possible)

At Toy2 we have a mission of creating more playtime and possibilities with the toys children already have. We furthermore want to enable more creative play and learning by combining and building upon existing toys. We want to create products that have very high utility value, with few resources

Opportunities

We want to take the opportunity to create some new great and wild products and concepts in cooperation with design students or alumni. We want to provide the opportunity for design students or alumni to create a product that actually get into the real world through our webshop, online marketplaces or even through vendors like Coolshop or others. If we decide to go ahead with developed products, designs or concepts we will work out an appropriate royalty agreement, so the success of the resulting products benefit the student/alumni as well as Toy2.

Toy2 Track Connectors

Our primary product, Track Connectors, make it possible to connect bricks from LEGO DUPLO, Hubelino and similar with wooden train tracks from BRIO, Hape, Ikea and similar. We have been selling Track Connectors since 2020 and are currently present in 20 countries through our own webshop (toy2.com), marketplaces (amazon.com, bol.com, etc.) and vendors (coolshop, proshop, jollyroom, etc.) and expect continued X-doubling growth in 2023.

Arches

In 2022 we launched a new add-on product to Track Connectors named Arches. The first product incarnation of the Arches concept is a thin cardboard strip with two holes at either end, which can be drawn on, decorated and enable other creative possibilities.

The purpose is to enable creative play and try to induce diverse play with existing products and have children of different interests participate in the same activity and common project; Build and play with an awesome looking train track. Regardless of their interest to play with trains, construct and build or decorate and draw.

We furthermore want to ensure that children can be stimulated and kept learning, by making it possible to keep the difficulty of their toys being challenging. We have a Patent on the Arches concept, which can be made available to any interested.

Product design and development with the Arches concept

We want to explore the possibilities in the Arches concept. We are looking for Design students or alumni that want to explore the possibilities in Arches and bring new product to market. Exploration could be (but not limited to):

• “Creative”-space possibilities o How to get creative-space interested children (drawing, decoration) participating in construction activities / engineering. Creative activities and product “prompts” to attract children to playing with Arches and track connectors.

• Learning o Build learning into train track building by use of Arches.

• “World building” o Use Arches for story telling in train track building or brick building.

Toy2 Team

Toy2 was founded in 2020 and is currently present in 20 countries and have aggressive growth goals in current markets as well as new. We achieve this by creating and launching products that provide high utility value for families and ambitious marketing across many different channels. We have a small team of experienced people from different backgrounds. In addition to sparring with the product developer of our current products, it is also possible to bounce ideas with commercial experience from 30 years in retail and 30 years within toy business as well as 15 years of software development experience and marketing. We look forward to hearing from interested candidates. Applications or questions can be directed to:

See more at www.toy2.com or on various social media.